Strategies+: A Blog for Legal Marketers

Trendspotting – Take Your Marketing Tactics to the Next Level

Posted by LMA International on Apr 13, 2018 12:49:48 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on the latest in marketing strategies, starting with "2018 Law Firm Marketing Guide: New Ideas and Best Practices" from Paper Street.

1. 2018 Law Firm Marketing Guide

With a new year comes the opportunity for law firm marketing to change and evolve in exciting ways. In order to stay on top of the latest trends and ensure you’re putting your best marketing foot forward, check out a list of new ideas and best practices for law firm marketing in 2018. Read more from Paper Street.

2. Top Five Tips For Designing Law Firm Logos

Unique law firm logos can be designed on pretty much any budget. You can use stock images to create your own logo or hire a graphic designer to make one from scratch. Read more from Design Hill

3. Marketing Professionals Play More Significant Role at Law Firms, Survey Results Show

Marketing professionals at law firms are playing a larger role than ever before. Everything from strategic planning, business and professional development, and firm leadership meetings, marketers are getting a seat at the table. Read more from The American Lawyer.

4. Six Mobile Marketing Trends You Need to Know About

Building memorable experiences for consumers on mobile devices is more important this year than ever before. Check out the trends surrounding mobile marketing in 2018 from Business2Community

5. Five Marketing Trends Every CMO Should Watch In 2018

In addition to mobile marketing gaining steam, there are a handful of other trends every chief marketing officer should be aware of. From block chain to big data, marketing is far surpassing its days of a simple email. Read more from Forbes.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!