Strategies+: A Blog for Legal Marketers

Trendspotting – Tech and Legal Marketing

Posted by LMA International on Mar 30, 2018 11:57:41 AM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzz-worthy trends in marketing to help inspire its members. This week, we focus on artificial intelligence (AI) and blockchain, starting with "How Blockchain Technology Is Transforming the Legal Industry," from Bloomberg.

1. How Blockchain Technology Is Transforming the Legal Industry

Though blockchain is known best as the technology underpinning bitcoin, it is now being used to build tools to help lawyers draft contracts, record commercial transactions and much more. Read more from Bloomberg.

2. #MakeLawBetter: Keynote Address Lays Out the Future of Legal Services

Associate Professor and Director of the Law Lab at Chicago-Kent College of Law, Dan Katz, spoke on the six vectors of legal innovation. Two points brought up were AI and blockchain. Read more from ABA Journal.

3. Blockchain Is Here, But Legal and Practical Issues Abound

Aside from blockchain being utilized within the legal industry, potential larger legal issues are being brought up, such as data privacy and confidentiality. Read more from AD Exchanger.

4. When AI Kills

Following the recent Uber tragedy, the legal industry has a lot on its plate when it comes to AI and driverless vehicles.  Read more from Above the Law

5. Six Blockchain Uses That Have Nothing to Do With Bitcoin

Among the seemingly never-ending uses for blockchain are cloud storage, smart contracts and personal assistants, all of which have the potential to be useful in the legal industry. Read more from

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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