Strategies+: A Blog for Legal Marketers

Trendspotting - The Future is Near

Posted by LMA International on Dec 2, 2016 10:00:00 AM

 Plan Now to Grow Your Law Firm in 2017

Creating a Plan for 2017

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, hear how to start planning your law firm's strategy for the new year, starting with the blog post "Plan Now to Grow Your Law Firm in 2017" from The Rainmaker Blog.

1. Plan Now to Grow Your Law Firm in 2017

For many law firms, business slows during the holidays. And that makes it a perfect time to review your law practice for ways to grow your law firm in the new year. Read more from The Rainmaker Blog.

2. 3 Ways To Succeed In Your Law Firm Marketing Goals For 2017

The holiday season has many of us looking back at 2016 to see what we did — or didn’t — accomplish. If you didn’t build the solid client base you’d hoped to in 2016, you may be planning some law firm marketing resolutions for the new year. Read more on LawLytics.

3. 2016 What’s Hot and What’s Not in the Legal Profession

This is our 28th annual report on what’s going on in the legal profession. As with all previous reports, it is based on information my colleagues and I continually gather throughout the year from many sources — law firms, other providers of legal services, legal departments, surveys and the legal and general press. Read more from Attorney at Work.

4. Blogging at Thirteen Years. What’s Changed?

I started blogging thirteen years ago, as of last Tuesday. What’s changed? Blogging was not about writing articles then. Blog posts, usually pretty short, often referenced what others were writing. So much so that a ‘trackback’ feature displayed on your post the posts from other blogs which linked back to your post. Read more on Real Lawyer's Have Blogs.

5. “Good” Ads and Websites Don’t Work

Law firms hire a small local agency or web developer, or have their in-house team create something under specific instructions. It’s a lawyerly “Just the facts, Ma’am” approach, illustrated with a photo of one or more of their lawyers (or one of the 25 standard law firm cliches detailed here.) What could possibly go wrong? Read more from National Law Review.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!