As the 2014 Outstanding Chapter award winner, the LMA Ohio Chapter used innovative “out-of-the-box” thinking and programming to incur an 18 percent growth in membership. Featured in the September/October issue of Strategies magazine, here’s a sneak peek on what this unique chapter has been up to this past year.
One of the Ohio chapter’s most prominent programs is its Out of the Box event, in which the chapter invites leading marketers from a multitude of other industries to help Ohio members break out of the legal marketing box. This year, the chapter is set to host two Out of the Box sessions, one of which recently took place on Aug. 26, featuring such notable individuals as Kevin Griffin, vice president of fan experience and marketing with the Cleveland Browns and many more. On Sept. 10, Ohio will present part two, with invited guest Kelly Cook, executive vice president and chief marketing officer at DSW, Inc.
The LMA Ohio Chapter’s law school programming was yet another initiative that has taken wing. Ohio Chapter President Erin W. Hawk, labor & employment practice development manager at Porter Wright Morris & Arthur LLP, explained more about this successful endeavor: “We reached out to the career planning departments at most of the law schools in the state, and worked with the schools to determine exactly what type of format and what topics would be the best fit for their students. After nailing down the format and topics, we designed branded communications materials for the school administrators to email to their students and post as fliers around the school itself.”
Overall, Ohio Chapter Past President Liz Boehm, senior marketing and business development manager at Benesch Law, attributed the organization’s successes to the group’s collaboration and drive to provide value. “We are fortunate to have a collaborative, hardworking board, which is always working to assure we are giving our members optimal value. And, importantly, we are self-improving. We always ask ourselves what we could be doing better or how we can take our programming to the next level.”