The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on thought leadership, starting with "Four Ways to Differentiate Your Firm Through Effective Thought Leadership."
1. Four Ways to Differentiate Your Firm Through Effective Thought Leadership
This article covers a recent study on thought leadership and provides useful ways for law firms to differentiate themselves through thought leadership. Read more compelling data on how to provide free, thoughtful content in your area of expertise regarding issues of the most importance to your desired audience. Read more.
2. Strategic Planning for Law Firm Success and Growth
Most will agree that law firm strategic planning is absolutely necessary to know where you are, where you're going next and where you want to be. By looking at "the big picture," it's easier to process how to achieve success. This article covers ways in which you can implement strategic planning within your firm. Read more from this article from Lawyerist.
3. From Lawyer to Leader: How to Build a Strong Legal Team Culture
Every organization and team within that organization has a culture, intentionally driven by leadership or not. Culture can be defined by the behaviors of leaders and what they find tolerable. Visualizing a strong culture that ensures positive results and support will likely hold a positive view. However, a culture that is not driven by leading behavior can easily end up in a negative light. By following these steps, you can make sure your culture will be positively influenced by leaders. Read more.
4. Content Marketing for Law Firms and Attorneys: Establishing Thought Leadership
Law firms are now jumping on board with content marketing; it's become quite the buzz word within the legal marketing community. How can you be sure your firm is optimizing content for maximum impact? Thought leadership is key as you craft content. Read more.
5. Thought Leadership as Marketing
Recent articles point to the increasing importance of thought leadership as a useful tool for client development, client retention and client management. See more evidence and and examples of ways in which law firms are bringing together thought leadership and content development. Read more.
Check back weekly for more industry trends from around the web!