Strategies+: A Blog for Legal Marketers

Trendspotting – 'Tis the Season

Posted by LMA International on Dec 21, 2018 5:37:31 PM


The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the latest law firm social media strategies from the "12 Days of Social & Digital Media" days six through 12, sponsored by the LMA Social and Digital Media Shared Interest Group. Take a look back at days one through five.

6. Increase Social Engagement with Free Design Tools

On the sixth day of social & digital media, Madison Minner of Newmeyer and Dillion shared the number one tool that supports her firm's social and digital marketing efforts that she could not live without. Read more from the 12 Days of Social & Digital Media

7. Take Your Social Media Graphics to the Next Level

Clayton Dodds of Brewer Offord & Pedersen LLP discusses why his firm's media technology tools are built around Adobe Photoshop. If your firm has been on the fence when it comes adopting Adobe products into your firm, Clayton will provide great insight. Read more from the 12 Days of Social & Digital Media

8. Using Multimedia Drives Engagement

Making the transition from writing about more light-hearted topics such as, luxury cars and high-end boots to legal marketing, Alaina Blekicki of Lowenstein Sandler noticed that while the subject matter changed one thing that hadn't is the fact that multimedia still drove engagement. Read more from the 12 Days of Social & Digital Media

9. It's Not the Data, It's the Questions You Ask While Looking at the Data

Learn from Adrian Lurssen of JD Supra about his one resource he would recommend to legal marketers who want to learn more about social and digital media. Read how it may benefit your firm as well in the 12 Days of Social & Digital Media. 

10. Optimize Landing Pages for Better Results

To best track data at RubyLaw, Jaron Rubenstein explains how they will use a combination of analytics tools to make better decisions about where to prioritize content marketing strategy across all channels in 2019. Read more from the 12 Days of Social & Digital Media

11. Top Tips for the New Year

As the incoming co-chair of Social & Digital Media SIG, Stefanie M. Marrone shares why she is putting promoting good work on social media and incorporating evergreen content into social media strategy among her top priorities in 2019. Read more from the 12 Days of Social & Digital Media

12. Making a List and Checking it Twice

For the 12th and final day of the 12 Days of Social & Digital Media, get some last tips from Stefanie L. Knapp of Allen Matkins that she will use to take her firm to the next level. Read more from the 12 Days of Social & Digital Media

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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