Strategies+: A Blog for Legal Marketers

Use Reader Data to Get Results

Posted by Adrian Lurssen on Apr 7, 2021 3:44:27 PM

A Q&A Featuring Adrian Lurssen

Reader data, when harnessed properly, has the power to open law firms up to new opportunities and spur innovation for long-established clients. Strategies+ recently talked with Adrian Lurssen — vice president and co-founder of JD Supra, a content distribution and data platform — about how he sees law firms use their reader data to support marketing and business development (BD). Here are his insights, including a few real-life examples and advice for the best ways to use such data.

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Topics: Communications, Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Advanced, Message and Strategy Planning, Measure Message Effectiveness, Interactive and Digital Marketing

New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

Posted by Ioana Good on Feb 25, 2021 1:13:21 PM

By Ioana Good, Founder of Promova

Cryptocurrencies continue to be a hot topic. The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications. Legal marketers should be prepared for the expansion of practice groups around blockchain and cryptocurrencies. Clients will no doubt be curious how this emerging technology may change how they live and work. The legal space will most likely be one of the first places they turn for answers. This is a complex, technical topic, but understanding the basics is critical for the legal market and those who promote it.

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Topics: Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Feature, Change Management, Advanced

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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