Strategies+: A Blog for Legal Marketers

Artificial Intelligence in Law: How Far We’ve Come

Posted by Mark Greene and Elonide Semmes on Mar 11, 2020 3:03:46 PM

   

Editor’s note: This article originally appeared in the Nov/Dec 2017 issue of Strategies magazine. Access the archives here. Although this technology has (and continues to) evolve since publishing, the heart of this content best practices for using AI — remain constant.   

By Mark Greene, President of Market Intelligence, and Elonide Semmes, President of Right Hat

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of artificial intelligence (AI) tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

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Topics: Strategies, Innovation, artificial intelligence, technology, legal marketing strategies, Advantage

24 Activities for Your Additional 24 Hours This Leap Year

Posted by LMA International on Feb 24, 2020 2:24:18 PM

   

By LMA International

This Saturday, February 29, we experience a leap day — an extra 24 hours to keep the Gregorian calendar aligned with earth’s revolutions around the sun. To make the most of this special day, we’ve compiled a list of 24 activities to maximize your time during leap year 2020.

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Topics: Strategies, Competitive Intelligence, client value, sales, Advantage

3 Reasons Why CI Matters for Law Firm Sales

Posted by Marcie Borgal Shunk on Feb 20, 2020 3:46:16 PM

   

By Marcie Shunk, President & Founder of The Tilt Institute

Competitive intelligence (CI) can take your firm’s business development to the next level. Here, Marcie Borgal Shunk, founder and president of the Tilt Institute, shares the top three reasons why CI matters for law firm sales:

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Topics: Strategies, Competitive Intelligence, client value, sales, Advantage

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!