By Poston Communications
Over the course of this year's events, the venues and tools for connection may have changed, but the physiological drive to develop and maintain relationships has not diminished — and perhaps has even grown. And just like at an in-person event, the level of satisfaction experienced by attendees often directly correlates to their time and energy invested in attending sessions, networking, asking questions, sharing experiences and connecting one-on-one.
With that in mind, here's what made the Legal Marketing Association 2020 Annual Conference (#LMA20) a success from an engagement perspective.