Strategies+: A Blog for Legal Marketers

Lawyers: Without Feedback, You’re Falling Back

Posted by Julie Henson on Feb 11, 2021 3:00:00 PM

By Julie Henson, Chief Client Officer at Taft

Feedback is the cornerstone of my career’s success. I’ve sought it, received it and provided it regularly from the moment I signed my first offer letter. It takes a special skill set to deliver tough feedback, and a stronger one to hear it, digest it and learn from it. Having worked with athletes and attorneys for over two decades, I’ve witnessed professionals at the peak of their career excel beyond their perceived limits. I’ve also seen them stumble and fall — hard. In the majority of such cases, it’s due to a lack of self-awareness and inability to internalize feedback.

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Topics: Business Development, Communications, Legal Marketing, best practices, legal marketing strategies, Coaching

Profits on Purpose: How To Make Money and a Difference

Posted by Morgan MacLeod on Feb 2, 2021 5:02:30 PM

By Morgan MacLeod, Co-founder of Cubicle Fugitive

Plain and simple, purpose drives brand. It is the backbone of how businesses are formed, helps to explain the benefits people receive from our services, and focuses our business and marketing efforts for growth and competitive advantage. In essence, it is a firm’s “why” at the highest level.

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Topics: Business Development, Communications, Branding, Legal Marketing, best practices, legal marketing strategies, Strategy

The 12 Days of Social Media: Five Key Takeaways and the Launch of LMA’s Member-Only, Member-Driven Official Facebook Group

Posted by Katherine Rivera and Meghan Spradling on Jan 22, 2021 1:16:29 PM

By Katherine Rivera and Meghan Spradling

Over the past 12 days, members of our vibrant LMA community have not only shared great tidbits and insights for the year ahead, but also kindly given us a glimpse into the bright spots of their 2020s. As we wrap up another year of the Social & Digital Media SIG’s 12 Days of Social Media, we would like to express our sincere gratitude to our contributors for their time, thoughtfulness and perspective as we head into a new year.

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Topics: Communications, Social Media, Legal Marketing, best practices, COVID-19, digital strategy, The 12 Days of Social Media

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!