Strategies+: A Blog for Legal Marketers

New Law Firm Strategies for Growth Amid the COVID-19 Pandemic and After

Posted by Jessica Haarsgaard and Ioana Good on Sep 4, 2020 12:00:00 PM

   

By Jessica Haarsgaard and Ioana Good

The writing is on the wall. Change is among us in the legal industry. In the midst of the COVID-19 pandemic, the need for change is at the forefront of our agendas as law firms, lawyers, legal marketers and consultants in the legal space focus on near-term pressures while laying the groundwork for long-term success. From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and LMA to drive change.

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Topics: Marketing Management and Leadership, Business Development, Communications, best practices, legal marketing strategies, COVID-19, crisis communication

5 Ways to Leverage Your Lawyers' LinkedIn Profiles

Posted by Hélène Tournier on Jul 21, 2020 3:07:37 PM

   

By Hélène Tournier 

In our current remote work environment, LinkedIn has become an increasingly important way to network and maintain visibility. While the American Bar Association reports that 72% of lawyers have a profile on LinkedIn, it remains an underused platform, relegated to a stagnant online resume.

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Topics: Business Development, Communications, Social Media, professional development, Strategy

A Checklist for Delivering High Impact Virtual Retreats and Remote Training

Posted by David Freeman on Jul 14, 2020 1:11:24 PM

   

By David Freeman, J.D., CEO of the David Freeman Consulting Group

Remote Can Be Better Than Live

You read that right — when properly designed and implemented, remote trainings and retreats have the potential to not only save a ton of money, but also deliver better outcomes than when presented live. The key word here is “outcomes.”

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Topics: Business Development, Communications, professional development, Strategy, MarTech SIG

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!