Strategies+: A Blog for Legal Marketers

Engagement Was Key to Success at #LMA20

Posted by Poston Communications on Oct 30, 2020 2:27:56 PM

   

By Poston Communications

Over the course of this year's events, the venues and tools for connection may have changed, but the physiological drive to develop and maintain relationships has not diminished — and perhaps has even grown. And just like at an in-person event, the level of satisfaction experienced by attendees often directly correlates to their time and energy invested in attending sessions, networking, asking questions, sharing experiences and connecting one-on-one.

With that in mind, here's what made the Legal Marketing Association 2020 Annual Conference (#LMA20) a success from an engagement perspective.

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Topics: Business Development, Communications, diversity & inclusion, professional development, Annual Conference, engagement

Law Firm Leaders Speak to the Power of Marketing

Posted by Ioana Good on Oct 22, 2020 2:26:28 PM

   

By Ioana Good

 

In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their client’s business and become their trusted advisors to help them grow. With COVID-19 thrown in the mix, law firms have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition.

Below we highlight a variety of marketing partners, general counsel and lawyers who understand the power of marketing. We also offer examples on how lawyers have grown in partnership with their marketing team.

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Topics: Marketing Management and Leadership, Business Development, Communications, Legal Marketing, best practices, crisis communication

An Interview With the #LMA20 Co-Chairs

Posted by Kristen Leis and Jon Mattson on Oct 7, 2020 9:28:20 AM

   

By Kristen Leis and Jon Mattson

Leading the 2020 Annual Conference Advisory Committee (ACAC) in a year like no other, Kristen Leis and Jon Mattson have seen the program through several stages — from creation, to rescheduling, to development and reimagining. With just weeks until the virtual LMA Annual Conference Reimagined (Oct. 19-22), here’s a preview of what you can expect from the eyes of the 2020 ACAC co-chairs.

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Topics: Business Development, Communications, best practices, diversity & inclusion, crisis communication, Annual Conference

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!