Strategies+: A Blog for Legal Marketers

Lawyers: Without Feedback, You’re Falling Back

Posted by Julie Henson on Feb 11, 2021 3:00:00 PM

By Julie Henson, Chief Client Officer at Taft

Feedback is the cornerstone of my career’s success. I’ve sought it, received it and provided it regularly from the moment I signed my first offer letter. It takes a special skill set to deliver tough feedback, and a stronger one to hear it, digest it and learn from it. Having worked with athletes and attorneys for over two decades, I’ve witnessed professionals at the peak of their career excel beyond their perceived limits. I’ve also seen them stumble and fall — hard. In the majority of such cases, it’s due to a lack of self-awareness and inability to internalize feedback.

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Topics: Business Development, Communications, Legal Marketing, best practices, legal marketing strategies, Coaching

Profits on Purpose: How To Make Money and a Difference

Posted by Morgan MacLeod on Feb 2, 2021 5:02:30 PM

By Morgan MacLeod, Co-founder of Cubicle Fugitive

Plain and simple, purpose drives brand. It is the backbone of how businesses are formed, helps to explain the benefits people receive from our services, and focuses our business and marketing efforts for growth and competitive advantage. In essence, it is a firm’s “why” at the highest level.

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Topics: Business Development, Communications, Branding, Legal Marketing, best practices, legal marketing strategies, Strategy

The 12 Days of Social Media: A Fresh Look at Data Reporting & Analytics

Posted by Vikram Gupta, LMA Marketing Technology SIG Co-Chair on Jan 8, 2021 2:30:00 PM

By Vikram Gupta, LMA Marketing Technology SIG Co-Chair

On the fourth day, Vikram Gupta, LMA Marketing Technology SIG co-chair, shares how his team took a fresh look at data to meet the demands and needs of this new post-pandemic world.

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Topics: Business Development, Communications, Social Media, Legal Marketing, best practices, The 12 Days of Social Media, Social & Digital Media SIG

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!