Strategies+: A Blog for Legal Marketers

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

Posted by Debra Pickett on Jul 7, 2020 4:45:10 PM

   

By Debra Pickett, Founder and Principal of Page 2 Communications

Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.

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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy

Avoiding The Pitfalls of Tone-Deaf Marketing During a Crisis

Posted by Mark Smalls on Jun 23, 2020 1:30:10 PM

   

By Mark Smalls, Chief Marketing Officer, JAMS

When a phenomenon disrupts the business world the way the COVID-19 pandemic has, some companies attempt to pitch solutions in hopes of hitting the right target at the right time. However, without understanding the mindset of the consumers you are trying to reach, those efforts can do more harm than good.

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Topics: Business Development, Communications, COVID-19, crisis communication, Strategy

3 Tips for Using SMART Goals & Gamification During COVID-19

Posted by Lauren Osborne on May 12, 2020 1:17:02 PM

   

By Lauren Osborne, TLD Law

In the midst of the COVID-19 pandemic, it's more important than ever to have firm and specific attorney business development goals, as well as ensuring accountability processes are kept in place for those goals to be met. One way to do this is through developing "SMART" (Specific, Measurable, Attainable, Relevant & Time-based) goals, along with gamification.

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Topics: Client Services, Business Development, client value, client experience, COVID-19, Goals, SMART goals, Gamification

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!