Strategies+: A Blog for Legal Marketers

Trendspotting – Business/Client Development for Young Lawyers

Posted by LMA International on Oct 11, 2019 12:00:00 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Business Development, young professionals, client development

Midwest Regional Conference 2019: Key Themes and Actionable Takeaways

Posted by Richard Marsolais and Jennifer Shankleton on Jul 1, 2019 1:29:48 PM

By Richard Marsolais and Jennifer Shankleton, Co-Chairs, 2019 LMA Midwest Regional Conference Planning Committee  

The theme for the 2019 LMA Midwest Regional Conference in Detroit this June was “Insight – Interaction – Inspiration.” By the end of our two days together, we walked away with a pleasant reminder of why we do what we do, a strengthened sense of community and a name for our unique roles on the inside: intrapreneur. Presentations at the conference positioned legal marketers as the ultimate change agents in our firms.

What follows are themes and key takeaways from sessions. Whether you joined us in the Midwest or you’re looking forward to your own LMA regional event, there’s something for everyone to learn here.

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Topics: Business Development, leadership, LMA Midwest Regional Conference, professional development, LMA regions, cross-selling, conference recap, young professionals

Trendspotting – Marketing on a Budget

Posted by LMA International on May 25, 2019 1:30:00 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover law firm profitability, starting with “7 Tips for Marketing Your Law Firm on a Shoestring Budget” 

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Topics: Trendspotting, Marketing Management and Leadership, Business Development, tips

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!