Strategies+: A Blog for Legal Marketers

In Search of Your Center of Excellence

Posted by Kathryn Whitaker on Mar 31, 2020 2:20:00 PM


By Kathryn Whitaker, Calibrate Legal

There comes a time when every law firm marketing team realizes excellence must become a critical priority.

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Topics: Business Development, digital presence, ROI, CoE, proposals, success

Light Reading to Win More Business

Posted by Jennifer O'Leary Cathell on Nov 27, 2019 10:12:19 AM

By Jennifer O'Leary Cathell

Your network is always your best resource, so I called upon my own to get input for this issue of Strategies. These resources can help guide the law firm professional looking to up their sales and business development (BD) game:

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Topics: Business Development, Legal Marketing, new business, resources, sales

Trendspotting – Business/Client Development for Young Lawyers

Posted by LMA International on Oct 11, 2019 12:00:00 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Business Development, young professionals, client development

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!