Strategies+: A Blog for Legal Marketers

Light Reading to Win More Business

Posted by Jennifer O'Leary Cathell on Nov 27, 2019 10:12:19 AM

By Jennifer O'Leary Cathell

Your network is always your best resource, so I called upon my own to get input for this issue of Strategies. These resources can help guide the law firm professional looking to up their sales and business development (BD) game:

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Topics: Business Development, Legal Marketing, new business, resources, sales

Trendspotting – Business/Client Development for Young Lawyers

Posted by LMA International on Oct 11, 2019 12:00:00 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Business Development, young professionals, client development

Midwest Regional Conference 2019: Key Themes and Actionable Takeaways

Posted by Richard Marsolais and Jennifer Shankleton on Jul 1, 2019 1:29:48 PM

By Richard Marsolais and Jennifer Shankleton, Co-Chairs, 2019 LMA Midwest Regional Conference Planning Committee  

The theme for the 2019 LMA Midwest Regional Conference in Detroit this June was “Insight – Interaction – Inspiration.” By the end of our two days together, we walked away with a pleasant reminder of why we do what we do, a strengthened sense of community and a name for our unique roles on the inside: intrapreneur. Presentations at the conference positioned legal marketers as the ultimate change agents in our firms.

What follows are themes and key takeaways from sessions. Whether you joined us in the Midwest or you’re looking forward to your own LMA regional event, there’s something for everyone to learn here.

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Topics: Business Development, leadership, LMA Midwest Regional Conference, professional development, LMA regions, cross-selling, conference recap, young professionals

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!