Strategies+: A Blog for Legal Marketers

The 12 Days of Social Media: Shifts in Career and Strategy

Posted by Jessica Aries on Jan 7, 2021 5:10:40 PM

By Jessica Aries

On the third day, Jessica Aries shares how 2020 brought an unexpected career shift, as well as how being actively involved in social media has helped law firms and lawyers stay connected — and even become more successful — in the face of massive upheaval.

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Topics: Business Development, Communications, Social Media, Legal Marketing, best practices, The 12 Days of Social Media, Social & Digital Media SIG

Influencing Decisionmakers: How to Guide Lawyer-Leaders to Drive Innovation and Take Action

Posted by Elise Holtzman on Jan 6, 2021 3:00:00 PM

By Elise Holtzman

On a daily basis, law firm marketing professionals are called upon to deploy their education, experience and understanding of the legal marketplace to help position their law firms for success. Even in firms that recognize the critical role marketing professionals play, legal marketers frequently encounter obstacles posed by managing partners and other lawyer-leaders who control the budget and make the final decisions.

While it’s understandable to become frustrated when your initiatives aren’t adopted, blaming management or focusing on what lawyers are doing “wrong” will not get you closer to your goals. Instead, improve your results and reduce stress by (a) understanding your audience and (b) deploying tools of influence that make it easier for leaders to consider and implement your proposals.

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Topics: Marketing Management and Leadership, Business Development, Communications, Legal Marketing, best practices, crisis communication

The 12 Days of Social Media: What’s Ahead for Plaintiff Firms in 2021?

Posted by Jaime Lira, Plaintiff Firm Shared Interest Group (SIG) Co-Chair on Jan 6, 2021 1:54:07 PM

By Jaime Lira, Plaintiff Firm Shared Interest Group (SIG) Co-Chair

On the second day, Jaime Lira, Plaintiff Firm Shared Interest Group (SIG) Co-Chair, shares more about social media growth in 2020 (intakes, ad campaigns, podcasts, oh my!) and what’s in store for plaintiff firms in the year ahead.

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Topics: Business Development, Communications, Social Media, Legal Marketing, best practices, Plaintiff SIG, The 12 Days of Social Media, Social & Digital Media SIG

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!