Strategies+: A Blog for Legal Marketers

Checklist for Business Continuity and Related Areas of Cybersecurity and Risk Management for Savvy Law Firm Marketers

Posted by Dave Poston, Esq., and Ioana Good on Mar 25, 2020 12:03:18 PM


By Dave Poston, Esq., Chief Executive Officer of Poston Communications, and Ioana Good, Vice President of Poston Communications 

A business interruption can have a dramatic impact on success or survival. Often, law firms are reactive instead of proactive, making decisions based on fear instead of executing on a tested plan to deal with a crisis. The current COVID-19 (coronavirus) pandemic, while having an impact on all of our lives, provides legal marketers with an opportunity to pull up a seat at the table and lead the way with continuity planning to address business risks and execute on proactive planning to minimize the impact of both the current crisis and those that will come in the future. Business continuity and risk mitigation requires constant attention, analysis and testing because we simply never know what type of crisis we will be faced with. COVID-19 has demonstrated this fact clearly.

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Topics: Business of Law, Marketing Management and Leadership, leadership, COVID-19, crisis communication, crisis management, business continuity

LMA Podcast: Episode 44 —  Mindfulness in the Legal Industry

Posted by LMA International on Jun 5, 2019 1:46:53 PM

P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (strategic pricing manager, Perkins Coie LLP) chat with Rebecca Benavides (director of legal business, Microsoft )about mindfulness in the legal industry. 

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Topics: Client Services, Business of Law, Podcast

LMA Podcast: Episode 43 — Process Improvement and Project Management

Posted by LMA International on May 20, 2019 12:52:31 PM

An all-new P3cast is here! Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem.

Learn more about process improvement and project management by registering for the full-day pre-conference session on Wednesday, June 12

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Topics: Client Services, Business of Law, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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