Strategies+: A Blog for Legal Marketers

Brand Fade: Digital Strategy and the Dangers of Content Marketing Success

Posted by Kalev Peekna and Ryan Schulz on Nov 27, 2018 10:00:00 AM

Avoiding brand fade ensures firms get the credit and ROI they deserve.

Recently, we’ve observed a new danger that affects nearly every successful content marketing program in the legal industry. Yes, “successful” — sometimes success creates its own threats. In fact, the more successful a law firm’s content marketing efforts, the more likely it is to be impacted by this issue.

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Topics: Business of Law

Hourly Billing and AI: The Perfect Pricing Storm

Posted by Richard Burcher on Nov 20, 2018 10:00:00 AM

It’s time to relearn what value pricing looks like.

Law firms face overwhelming pressure from current and potential clients to do “more for less,” resulting in rapidly growing interest in technology-augmented offerings. Firms are now focused on leveraging technology for process-oriented work, applied at scale, to produce effective solutions that support the general counsel’s evolving role as manager of legal spend and supply chain risk.

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Topics: Business of Law

LMA Podcast: Episode 33 — 2018 P3 Conference Recap

Posted by LMA International on Jul 19, 2018 10:02:00 AM

Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP) lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more.

Missed P3 this year? Head to legalmarketing.org/P3-Conference to purchase the P3 Conference recordings bundle.

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Topics: Client Services, Business of Law, Business Development, Podcast

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!