Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 44 —  Mindfulness in the Legal Industry

Posted by LMA International on Jun 5, 2019 1:46:53 PM

P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (strategic pricing manager, Perkins Coie LLP) chat with Rebecca Benavides (director of legal business, Microsoft )about mindfulness in the legal industry. 

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Topics: Client Services, Business of Law, Podcast

LMA Podcast: Episode 43 — Process Improvement and Project Management

Posted by LMA International on May 20, 2019 12:52:31 PM

An all-new P3cast is here! Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem.

Learn more about process improvement and project management by registering for the full-day pre-conference session on Wednesday, June 12

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Topics: Client Services, Business of Law, Podcast

Brand Fade: Digital Strategy and the Dangers of Content Marketing Success

Posted by Kalev Peekna and Ryan Schulz on Nov 27, 2018 10:00:00 AM

Avoiding brand fade ensures firms get the credit and ROI they deserve.

Recently, we’ve observed a new danger that affects nearly every successful content marketing program in the legal industry. Yes, “successful” — sometimes success creates its own threats. In fact, the more successful a law firm’s content marketing efforts, the more likely it is to be impacted by this issue.

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Topics: Business of Law

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!