Strategies+: A Blog for Legal Marketers

3 Tips for Using SMART Goals & Gamification During COVID-19

Posted by Lauren Osborne on May 12, 2020 1:17:02 PM

   

By Lauren Osborne, TLD Law

In the midst of the COVID-19 pandemic, it's more important than ever to have firm and specific attorney business development goals, as well as ensuring accountability processes are kept in place for those goals to be met. One way to do this is through developing "SMART" (Specific, Measurable, Attainable, Relevant & Time-based) goals, along with gamification.

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Topics: Client Services, Business Development, client value, client experience, COVID-19, Goals, SMART goals, Gamification

It’s Time for Law Firms to Redefine Digital

Posted by Andrew Baker on Apr 29, 2020 11:41:08 AM

   

By Andrew Baker, HBR Consulting

When law firms hear the word digital, they often think of marketing, particularly websites and content — but that concept can and should be more. It’s time for law firms to pivot on this definition, as digital is poised to transform the way that firms operate.

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Topics: Client Services, digital presence, client experience, digital strategy, business analysis

Working With Heroes: Inside the Plaintiff Law Firm

Posted by Pamela Foster on Feb 11, 2020 1:17:29 PM

   

By Pamela Foster, Principal, Pamela Powered Inc., and Co-Chair, Plaintiff Firm SIG

Note from the editor: The following article gives an inside perspective about life in a plaintiff firm, as written by Pamela Foster, co-chair of the LMA Plaintiff Firm Shared Interest Group (SIG). LMA welcomes the diversity of backgrounds of our members whether they are solo practitioners, work in small firms or in an AmLaw 200 firm, support corporate practices or dedicate their time supporting plaintiff firm. This blog post is intended to paint a picture for LMA Members who are not as familiar with plaintiff firms.

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Topics: Strategies, Client Services, client experience, Plaintiff, Plaintiff SIG

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!