Strategies+: A Blog for Legal Marketers

4 Innovative Ways to Strengthen Relationships With Your Most Important Clients

Posted by Leeatt Rothschild on Jan 28, 2020 12:43:33 PM

   

Establishing and building relationships with clients is the top concern of every successful law firm.

More than ever, law firms are facing an uphill battle to remain competitive, sparking a renewed focus for firms to strengthen their bonds with their current clients and to forge new ones with potential clients.

Here are four actionable steps firms can take to develop and foster meaningful relationships with their clients.

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Topics: Client Services, Communications, personalization, client experience, client development, client involvement

LMA’s ‘Next Big Thing’: What Does Service Metamorphosis Look Like?

Posted by LMA International on Aug 28, 2019 10:05:29 AM

An interview featuring Jill Weber, chief marketing and business development officer, Stinson Leonard Street LLP; and Allen Fuqua, principal, Allen Fuqua Strategies  

Each year, LMA partners with subject matter experts to identify the "next big thing" in legal marketing. This year, experts noted the difficulty that law firms historically have in making institutional change, given firm culture and structure. With this in mind, the 2019 Next Big Thing (NBT) was announced: Service Metamorphosis.

 

 

Service can make a strategic difference in collaborative relationships and can be used to differentiate from the competition. Jill Weber (Stinson Leonard Street LLP) and Allen Fuqua (Allen Fuqua Strategies), are taking NBT on the road, presenting the concept to LMA regions across the country. We spoke with them to learn more what service metamorphosis means to them, why this topic matters to the industry and the feedback they’ve received from members so far. 

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Topics: Client Services, Next Big Thing, client experience, service metamorphosis

Trendspotting – Client Communication

Posted by LMA International on Jul 19, 2019 1:54:11 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Client Services, Communications, client experience

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!