Strategies+: A Blog for Legal Marketers

4 Steps to Build a Security-Minded Culture at Your Firm

Posted by Ethel Crosby on Sep 11, 2019 11:51:01 AM

By Ethel Crosby, director of technology operations and offerings, One North

Cyber-attacks and data breaches unfortunately aren’t new to the business world. Worse, clean up from these attacks can be extremely costly — both from a monetary and reputational perspective. Take Equifax as an example. On July 22, 2019, the company agreed to pay the largest settlement on record for a data breach, up to $700 million, to investigate claims stemming from its 2017 breach. If you tack on damage to the Equifax brand, it’s easy to see the high price organizations pay when they fail to proactively protect themselves from security incidents.

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Topics: Client Services, Technology Management, cybersecurity, data breach

LMA’s ‘Next Big Thing’: What Does Service Metamorphosis Look Like?

Posted by LMA International on Aug 28, 2019 10:05:29 AM

An interview featuring Jill Weber, chief marketing and business development officer, Stinson Leonard Street LLP; and Allen Fuqua, principal, Allen Fuqua Strategies  

Each year, LMA partners with subject matter experts to identify the "next big thing" in legal marketing. This year, experts noted the difficulty that law firms historically have in making institutional change, given firm culture and structure. With this in mind, the 2019 Next Big Thing (NBT) was announced: Service Metamorphosis.

 

 

Service can make a strategic difference in collaborative relationships and can be used to differentiate from the competition. Jill Weber (Stinson Leonard Street LLP) and Allen Fuqua (Allen Fuqua Strategies), are taking NBT on the road, presenting the concept to LMA regions across the country. We spoke with them to learn more what service metamorphosis means to them, why this topic matters to the industry and the feedback they’ve received from members so far. 

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Topics: Client Services, Next Big Thing, client experience, service metamorphosis

Trendspotting – Client Communication

Posted by LMA International on Jul 19, 2019 1:54:11 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Client Services, Communications, client experience

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • And much, much more!