Strategies+: A Blog for Legal Marketers

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

Posted by Debra Pickett on Jul 7, 2020 4:45:10 PM

   

By Debra Pickett, Founder and Principal of Page 2 Communications

Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.

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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy

3 Tips for Using SMART Goals & Gamification During COVID-19

Posted by Lauren Osborne on May 12, 2020 1:17:02 PM

   

By Lauren Osborne, TLD Law

In the midst of the COVID-19 pandemic, it's more important than ever to have firm and specific attorney business development goals, as well as ensuring accountability processes are kept in place for those goals to be met. One way to do this is through developing "SMART" (Specific, Measurable, Attainable, Relevant & Time-based) goals, along with gamification.

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Topics: Client Services, Business Development, client value, client experience, COVID-19, Goals, SMART goals, Gamification

24 Activities for Your Additional 24 Hours This Leap Year

Posted by LMA International on Feb 24, 2020 2:24:18 PM

   

By LMA International

This Saturday, February 29, we experience a leap day — an extra 24 hours to keep the Gregorian calendar aligned with earth’s revolutions around the sun. To make the most of this special day, we’ve compiled a list of 24 activities to maximize your time during leap year 2020.

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Topics: Strategies, Competitive Intelligence, client value, sales, Advantage

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!