By Debra Pickett, Founder and Principal of Page 2 Communications
Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.
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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy
By Lauren Osborne, TLD Law
In the midst of the COVID-19 pandemic, it's more important than ever to have firm and specific attorney business development goals, as well as ensuring accountability processes are kept in place for those goals to be met. One way to do this is through developing "SMART" (Specific, Measurable, Attainable, Relevant & Time-based) goals, along with gamification.
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Topics: Client Services, Business Development, client value, client experience, COVID-19, Goals, SMART goals, Gamification
By LMA International
This Saturday, February 29, we experience a leap day — an extra 24 hours to keep the Gregorian calendar aligned with earth’s revolutions around the sun. To make the most of this special day, we’ve compiled a list of 24 activities to maximize your time during leap year 2020.
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Topics: Strategies, Competitive Intelligence, client value, sales, Advantage