Strategies+: A Blog for Legal Marketers

Fostering an Innovative Culture: What Marketing Leaders Can Do

Posted by Scott Westfahl on Oct 22, 2019 2:00:00 PM

By Scott A. Westfahl

One of the great privileges of leading Executive Education at Harvard Law School is circulating and listening to the law firm leaders and general counsel who come from all over the world to attend our leadership programs. We notice trends quickly and pay particular attention to the business terms that our participants use with increasing urgency. In the past two years, those key business terms have been: collaboration, data, cybersecurity and, most interestingly, innovation.

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Topics: Collaboration, Legal Marketing, Innovation, Data, cybersecurity, trends

LMA Podcast: Episode 50: Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner

Posted by LMA International on Sep 12, 2019 11:10:48 AM

Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization. 


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Topics: Podcast, Collaboration, smart collaboration, Harvard Law, value generation

Trendspotting – Diversity and Inclusion

Posted by LMA International on Jun 21, 2019 1:52:28 PM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover diversity and inclusion, starting with “Hello? It's Your Client Calling. Where Are Your D&I Initiatives?"

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Topics: Trendspotting, Strategies, Collaboration, Diversity, inclusion, tips

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!