Strategies+: A Blog for Legal Marketers

Where Is Diversity in the New Normal?

Posted by C. Dominica McGinnis and Chris W. Kirby, JD on May 19, 2020 9:45:44 AM

   

By C. Dominica McGinnis and Chris W. Kirby, JD, BridgeField Group

For a variety of reasons, diverse professionals are often firms’ most vulnerable members. Challenges experienced in firms are frequently felt by the diverse “first and worst.” Over the past few weeks, the legal industry shed 64,000 jobs with more cuts anticipated. How do diversity stakeholders — those concerned with or involved in firm diversity and inclusion efforts (marketers, diverse professionals, recruiters, diversity committees, allies, HR professionals, firm leaders, etc.) — keep the firm focused on driving diversity and inclusion (D&I) goals as a strategic imperative when so many other priorities are demanding attention right now?

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Topics: Communications, change, Diversity, diversity & inclusion, office culture, COVID-19, Strategy

4 Innovative Ways to Strengthen Relationships With Your Most Important Clients

Posted by Leeatt Rothschild on Jan 28, 2020 12:43:33 PM

   

Establishing and building relationships with clients is the top concern of every successful law firm.

More than ever, law firms are facing an uphill battle to remain competitive, sparking a renewed focus for firms to strengthen their bonds with their current clients and to forge new ones with potential clients.

Here are four actionable steps firms can take to develop and foster meaningful relationships with their clients.

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Topics: Client Services, Communications, personalization, client experience, client development, client involvement

Trendspotting – Client Communication

Posted by LMA International on Jul 19, 2019 1:54:11 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Client Services, Communications, client experience

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!