Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week we cover effective websites, starting with “Is Your Law Firm Website Attracting the Right Prospects?”
Topics: Trendspotting, Marketing Management and Leadership, Communications
Are your PR plans ready for what's coming in 2019?
Tune in to the latest episode of the LMA podcast as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019, and tips for getting ahead of it. (Hint: earned media and crisis communications play a big part!)
Topics: Communications, Podcast
Creating effective client alerts can be a headache.
You may get resistance from people in your firm who don’t want to do things differently. Or you may be told they just don’t have the time. Or you’re given an article that’s more appropriate for a robust law journal than a busy general counsel in need of a quick takeaway.
But small changes can make huge differences in client alert quality.
Topics: Communications
