Strategies+: A Blog for Legal Marketers

The Post-Pandemic Website

Posted by Dion Algeri and Robert Algeri on Apr 14, 2021 6:14:43 PM

By Dion Algeri and Robert Algeri

During times of crisis, the world changes rapidly. Your website needs to adapt to the new reality.

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Topics: Communications, Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Essential, Message and Strategy Planning, Interactive and Digital Marketing, Website Design and Content

LMA Podcast Episode 74 — Digital Transformation: Message in the Market

Posted by LMA International on Apr 8, 2021 2:14:47 PM

Episode 74

Series: LMA SIG Share-Out

Episode Description:
Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.

Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries
Sue Serna, Founder & CEO, Serna Social
Vik Gupta, Marketing Technology SIG Co-Chair (moderator)
Helena Lawrence, Marketing Technology SIG Co-Chair (moderator)

Series Description:
The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Looking for more insights? Check out the webinar presentation "Digital Transformation Webinar Series: Part I: Message in the Market" here and read more in the Strategies+ blog post here.

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Topics: Communications, Podcast

Use Reader Data to Get Results

Posted by Adrian Lurssen on Apr 7, 2021 3:44:27 PM

A Q&A Featuring Adrian Lurssen

Reader data, when harnessed properly, has the power to open law firms up to new opportunities and spur innovation for long-established clients. Strategies+ recently talked with Adrian Lurssen — vice president and co-founder of JD Supra, a content distribution and data platform — about how he sees law firms use their reader data to support marketing and business development (BD). Here are his insights, including a few real-life examples and advice for the best ways to use such data.

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Topics: Communications, Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Advanced, Message and Strategy Planning, Measure Message Effectiveness, Interactive and Digital Marketing

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!