Strategies+: A Blog for Legal Marketers

Trendspotting – Effective Websites

Posted by LMA International on Apr 19, 2019 11:29:00 AM

The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week we cover effective websites, starting with “Is Your Law Firm Website Attracting the Right Prospects?”

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Topics: Trendspotting, Marketing Management and Leadership, Communications

LMA Podcast: Episode 39 — Prediction, Possibilities and Problems: What’s Coming for Legal PR in 2019

Posted by LMA International on Dec 20, 2018 11:38:39 AM

 

Are your PR plans ready for what's coming in 2019? 

Tune in to the latest episode of the LMA podcast as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019, and tips for getting ahead of it. (Hint: earned media and crisis communications play a big part!)

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Topics: Communications, Podcast

4 Tips for Successful Client Alerts

Posted by Susan Beck and Lance Godard on Sep 4, 2018 1:24:00 PM

Identify the right topics, executive quickly and expand your audience.

Creating effective client alerts can be a headache.

You may get resistance from people in your firm who don’t want to do things differently. Or you may be told they just don’t have the time. Or you’re given an article that’s more appropriate for a robust law journal than a busy general counsel in need of a quick takeaway.

But small changes can make huge differences in client alert quality.

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Topics: Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!