Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 39 — Prediction, Possibilities and Problems: What’s Coming for Legal PR in 2019

Posted by LMA International on Dec 20, 2018 11:38:39 AM

 

Are your PR plans ready for what's coming in 2019? 

Tune in to the latest episode of the LMA podcast as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019, and tips for getting ahead of it. (Hint: earned media and crisis communications play a big part!)

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Topics: Podcast, Communications

4 Tips for Successful Client Alerts

Posted by Susan Beck and Lance Godard on Sep 4, 2018 1:24:00 PM

Identify the right topics, executive quickly and expand your audience.

Creating effective client alerts can be a headache.

You may get resistance from people in your firm who don’t want to do things differently. Or you may be told they just don’t have the time. Or you’re given an article that’s more appropriate for a robust law journal than a busy general counsel in need of a quick takeaway.

But small changes can make huge differences in client alert quality.

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Topics: Communications

LMA Podcast: Episode 31 — A Passion for Podcasts

Posted by LMA International on Jun 14, 2018 12:19:33 PM

Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

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Topics: Podcast, Communications, Business Development

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!