By Amanda Sexton
We’ve all been looking forward to 2021 since, oh, say, June? While I hate to be anything less than positive, I’d be remiss if I didn’t point out that 2021 won’t be functionally better just by setting out some new calendars for your law firm.
We have to plan for it to be better.
But we’ve got something that can help us plan for this better year — a lot of data. Website visits, open rates, click-through rates and email signups. New and old client stats. All data can shine a light on your path to a successful and profitable 2021.