Strategies+: A Blog for Legal Marketers

4 Tips for Successful Client Alerts

Posted by Susan Beck and Lance Godard on Sep 4, 2018 1:24:00 PM

Identify the right topics, executive quickly and expand your audience.

Creating effective client alerts can be a headache.

You may get resistance from people in your firm who don’t want to do things differently. Or you may be told they just don’t have the time. Or you’re given an article that’s more appropriate for a robust law journal than a busy general counsel in need of a quick takeaway.

But small changes can make huge differences in client alert quality.

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Topics: Communications

LMA Podcast: Episode 31 — A Passion for Podcasts

Posted by LMA International on Jun 14, 2018 12:19:33 PM

Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

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Topics: Business Development, Communications, Podcast

Your Checklist for GDPR Preparation

Posted by Emma Frey on May 1, 2018 3:00:00 PM

Keep calm and comply with GDPR by completing this action plan.

The General Data Protection Regulation (GDPR) is a new piece of data protection regulation that will become law across the EU on May 25, 2018. The new regulations within GDPR will give consumers greater control over how their personal data is used by improving on current legislation and should help improve trust in the digital economy.

If your company is found to be in violation of GDPR, you could see fines of up to 20 million euros or 4 percent of your total topline revenue — whichever amount is higher.

To say the least, it’s in your best interest to comply with GDPR.

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Topics: Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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