Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 31 — A Passion for Podcasts

Posted by LMA International on Jun 14, 2018 12:19:33 PM

Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

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Topics: Business Development, Communications, Podcast

Your Checklist for GDPR Preparation

Posted by Emma Frey on May 1, 2018 3:00:00 PM

Keep calm and comply with GDPR by completing this action plan.

The General Data Protection Regulation (GDPR) is a new piece of data protection regulation that will become law across the EU on May 25, 2018. The new regulations within GDPR will give consumers greater control over how their personal data is used by improving on current legislation and should help improve trust in the digital economy.

If your company is found to be in violation of GDPR, you could see fines of up to 20 million euros or 4 percent of your total topline revenue — whichever amount is higher.

To say the least, it’s in your best interest to comply with GDPR.

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Topics: Communications

Early Case Assessment: An Essential Best Practice for Legal Marketers

Posted by Kate Barth on Apr 25, 2018 3:10:06 PM

Demonstrate your value by proactively developing PR strategies.

Strategic public relations (PR) initiatives advance law firms’ business development and marketing programs. Indeed, BTI Consulting Group found that “obtaining just three mentions from respected media outlets (i.e., industry trades, respected national publications, personal contacts) have nearly the same trust-building effect on prospective clients that personal referrals do.”

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Topics: Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!