By Richard Marsolais and Jennifer Shankleton, Co-Chairs, 2019 LMA Midwest Regional Conference Planning Committee  

The theme for the 2019 LMA Midwest Regional Conference in Detroit this June was “Insight – Interaction – Inspiration.” By the end of our two days together, we walked away with a pleasant reminder of why we do what we do, a strengthened sense of community and a name for our unique roles on the inside: intrapreneur. Presentations at the conference positioned legal marketers as the ultimate change agents in our firms.

What follows are themes and key takeaways from sessions. Whether you joined us in the Midwest or you’re looking forward to your own LMA regional event, there’s something for everyone to learn here.