Strategies+: A Blog for Legal Marketers

The 12 Days of Social Media: Leveraging Video for Creative, Concise Content

Posted by Kelly MacKinnon on Jan 11, 2021 4:08:46 PM

By Kelly MacKinnon, LMA 2021 President

On the fifth day, Kelly MacKinnon, LMA international president, shares more about leveraging video for creative, concise content.

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Topics: Communications, Social Media, content, Legal Marketing, best practices, Content Strategy, engagement, The 12 Days of Social Media, Social & Digital Media SIG, Video

Tips for a Successful Law Firm Social Media Strategy Amid COVID-19

Posted by Kevin Vermeulen and Talia Schwartz on Jun 9, 2020 4:24:21 PM

   

By Kevin Vermeulen and Talia Schwartz, Good2bSocial

COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education.

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Topics: Social Media, content, COVID-19, Strategy

LMA Podcast: Episode 51: Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

Posted by LMA International on Oct 14, 2019 9:30:00 AM

John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.


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Topics: Podcast, content, PR & Communications SIG, Content Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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