John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.
What is your firm’s content strategy? How is that strategy providing the best outcomes in business development?
The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we're bringing you a roundup of reading recommendations from LMA's summer reading recommendations list, starting with “Best Practices in Law Firm Business Development and Marketing."