Strategies+: A Blog for Legal Marketers

The 12 Days of Social Media: From News Feeds to Connecting DEI Initiatives

Posted by Rebecca Roman on Jan 15, 2021 2:24:14 PM

By Rebecca Roman

On the ninth day, Rebecca Roman shares how her firm used social media throughout 2020 as an effective means of reaching target audiences with timely content as the pandemic took hold. She also shares how a creative approach to social media helped successfully take an in-person diversity and inclusion initiative online.

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Topics: Communications, Social Media, content marketing, Legal Marketing, best practices, Content Strategy, The 12 Days of Social Media, Social & Digital Media SIG, DEI

Trendspotting – Crafting Your Perfect Website

Posted by LMA International on Oct 9, 2020 12:00:00 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Podcast, content marketing, digital presence, legal technology, digital strategy

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Posted by Priscilla Martindale on Sep 15, 2020 12:00:00 PM

   

By Priscilla Martindale

In my advocacy role for LMA’s Diversity and Inclusion (D&I) Committee, I spotlight firms and people who are pushing the envelope to engage in exceptional D&I initiatives others can benefit from. In this Q&A, Chad Cole, client development manager at Jackson Walker (JW), shares how his firm developed a unique and successful D&I campaign through the distinctive use of video resulting in stronger recruitment, client growth and respect for differing perspectives among leadership, while increasing community impact and bolstering an inclusive firm culture.

Before diving into this Q&A, be sure to watch JW’s D&I video campaign, linked here.

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Topics: Communications, Diversity, content marketing, best practices, diversity & inclusion, digital presence

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!