Strategies+: A Blog for Legal Marketers

The 12 Days of Social Media: From News Feeds to Connecting DEI Initiatives

Posted by Rebecca Roman on Jan 15, 2021 2:24:14 PM

By Rebecca Roman

On the ninth day, Rebecca Roman shares how her firm used social media throughout 2020 as an effective means of reaching target audiences with timely content as the pandemic took hold. She also shares how a creative approach to social media helped successfully take an in-person diversity and inclusion initiative online.

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Topics: Communications, Social Media, content marketing, Legal Marketing, best practices, Content Strategy, The 12 Days of Social Media, Social & Digital Media SIG, DEI

The 12 Days of Social Media: Leveraging Video for Creative, Concise Content

Posted by Kelly MacKinnon on Jan 11, 2021 4:08:46 PM

By Kelly MacKinnon, LMA 2021 President

On the fifth day, Kelly MacKinnon, LMA international president, shares more about leveraging video for creative, concise content.

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Topics: Communications, Social Media, content, Legal Marketing, best practices, Content Strategy, engagement, The 12 Days of Social Media, Social & Digital Media SIG, Video

LMA Podcast: Episode 51: Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

Posted by LMA International on Oct 14, 2019 9:30:00 AM

John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.


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Topics: Podcast, content, PR & Communications SIG, Content Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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