John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.
By Julia Donovan
As the media landscape evolves, consumers seek thought leadership that is innovative, informative and easily accessible. Advances in technology have allowed people to access information on a wide array of topics in a matter of seconds. As content producers and curators, we need to accommodate digital advancements and simultaneously reach audiences.
And there's a great way to do that: podcasts.