Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 51: Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

Posted by LMA International on Oct 14, 2019 9:30:00 AM

John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.


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Topics: Podcast, content, PR & Communications SIG, Content Strategy

Trendspotting – Attracting/Identifying Your Ideal Client

Posted by LMA International on Sep 20, 2019 12:00:00 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Social Media, tips, Content Strategy, ideal client

7 Tips for Your Law Firm's Podcast

Posted by Julia Donovan on Aug 13, 2019 11:20:45 AM

By Julia Donovan

As the media landscape evolves, consumers seek thought leadership that is innovative, informative and easily accessible. Advances in technology have allowed people to access information on a wide array of topics in a matter of seconds. As content producers and curators, we need to accommodate digital advancements and simultaneously reach audiences.

And there's a great way to do that: podcasts.

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Topics: Podcast, content marketing, industry trends, tips, Content Strategy, legal marketing strategies, podcasting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Weekly trendspotting
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  • And much, much more!