Strategies+: A Blog for Legal Marketers

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

Posted by Debra Pickett on Jul 7, 2020 4:45:10 PM

   

By Debra Pickett, Founder and Principal of Page 2 Communications

Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.

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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy

Avoiding The Pitfalls of Tone-Deaf Marketing During a Crisis

Posted by Mark Smalls on Jun 23, 2020 1:30:10 PM

   

By Mark Smalls, Chief Marketing Officer, JAMS

When a phenomenon disrupts the business world the way the COVID-19 pandemic has, some companies attempt to pitch solutions in hopes of hitting the right target at the right time. However, without understanding the mindset of the consumers you are trying to reach, those efforts can do more harm than good.

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Topics: Business Development, Communications, COVID-19, crisis communication, Strategy

Tips for a Successful Law Firm Social Media Strategy Amid COVID-19

Posted by Kevin Vermeulen and Talia Schwartz on Jun 9, 2020 4:24:21 PM

   

By Kevin Vermeulen and Talia Schwartz, Good2bSocial

COVID-19 has significantly influenced media consumption habits. With nearly all public gatherings cancelled, online and social media usage has exploded. People are driven to outlets like LinkedIn and Facebook for entertainment, connection and education.

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Topics: Social Media, content, COVID-19, Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!