By Debra Pickett, Founder and Principal of Page 2 Communications
Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.
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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy
By LMA International
These last several months, in the face of crisis, we have seen many LMA regions adapt to unexpected changes. Staying true to their missions, each region found ways to maintain connection, learn from each other and even create career growth-focused resources in the process.
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Topics: Communications, change, LMA regions, crisis communication, Goals
By Mark Smalls, Chief Marketing Officer, JAMS
When a phenomenon disrupts the business world the way the COVID-19 pandemic has, some companies attempt to pitch solutions in hopes of hitting the right target at the right time. However, without understanding the mindset of the consumers you are trying to reach, those efforts can do more harm than good.
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Topics: Business Development, Communications, COVID-19, crisis communication, Strategy
