Strategies+: A Blog for Legal Marketers

Perfecting the Pitch During the Coronavirus Pandemic

Posted by Lily Bowen on Sep 9, 2020 2:32:24 PM

   

By Lily Bowen

Editors and reporters continue to heavily rely on PR professionals for quick access to experts, including lawyers, while running on tight deadlines and working toward an unending stream of stories. Early on in the pandemic — during March and April in particular — local, national and global newsrooms shifted their coverage to being nearly exclusive of the COVID-19 public health crisis and its economic, social and political impact. Now, while the coronavirus pandemic still rages on in many parts of the United States and across the world, reporters have somewhat returned to covering their usual beats, while still writing through a COVID-19 lens.

Below are three tips for legal and other PR professionals to maximize success when pitching during the coronavirus pandemic, and for the foreseeable future. While there’s no exact recipe for a successful pitch, as timing and relevance will always be a factor, these strategies and considerations can help elevate attorneys as top expert sources for reporters.

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Topics: Communications, PR, Diversity, best practices, COVID-19, crisis communication

New Law Firm Strategies for Growth Amid the COVID-19 Pandemic and After

Posted by Jessica Haarsgaard and Ioana Good on Sep 4, 2020 12:00:00 PM

   

By Jessica Haarsgaard and Ioana Good

The writing is on the wall. Change is among us in the legal industry. In the midst of the COVID-19 pandemic, the need for change is at the forefront of our agendas as law firms, lawyers, legal marketers and consultants in the legal space focus on near-term pressures while laying the groundwork for long-term success. From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and LMA to drive change.

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Topics: Marketing Management and Leadership, Business Development, Communications, best practices, legal marketing strategies, COVID-19, crisis communication

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

Posted by Debra Pickett on Jul 7, 2020 4:45:10 PM

   

By Debra Pickett, Founder and Principal of Page 2 Communications

Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.

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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!