Strategies+: A Blog for Legal Marketers

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

Posted by Debra Pickett on Jul 7, 2020 4:45:10 PM

   

By Debra Pickett, Founder and Principal of Page 2 Communications

Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill right now, as everyone struggles to make sense of the world.

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Topics: Business Development, Communications, client value, COVID-19, crisis communication, Strategy

Spotlight on LMA Regions: Showing Resilience in the Midst of Crisis

Posted by LMA International on Jun 30, 2020 11:45:19 AM

   

By LMA International

These last several months, in the face of crisis, we have seen many LMA regions adapt to unexpected changes. Staying true to their missions, each region found ways to maintain connection, learn from each other and even create career growth-focused resources in the process.

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Topics: Communications, change, LMA regions, crisis communication, Goals

Avoiding The Pitfalls of Tone-Deaf Marketing During a Crisis

Posted by Mark Smalls on Jun 23, 2020 1:30:10 PM

   

By Mark Smalls, Chief Marketing Officer, JAMS

When a phenomenon disrupts the business world the way the COVID-19 pandemic has, some companies attempt to pitch solutions in hopes of hitting the right target at the right time. However, without understanding the mindset of the consumers you are trying to reach, those efforts can do more harm than good.

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Topics: Business Development, Communications, COVID-19, crisis communication, Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!