Strategies+: A Blog for Legal Marketers

Fostering an Innovative Culture: What Marketing Leaders Can Do

Posted by Scott Westfahl on Oct 22, 2019 2:00:00 PM

By Scott A. Westfahl

One of the great privileges of leading Executive Education at Harvard Law School is circulating and listening to the law firm leaders and general counsel who come from all over the world to attend our leadership programs. We notice trends quickly and pay particular attention to the business terms that our participants use with increasing urgency. In the past two years, those key business terms have been: collaboration, data, cybersecurity and, most interestingly, innovation.

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Topics: Collaboration, Legal Marketing, Innovation, Data, cybersecurity, trends

4 Steps to Build a Security-Minded Culture at Your Firm

Posted by Ethel Crosby on Sep 11, 2019 11:51:01 AM

By Ethel Crosby, director of technology operations and offerings, One North

Cyber-attacks and data breaches unfortunately aren’t new to the business world. Worse, clean up from these attacks can be extremely costly — both from a monetary and reputational perspective. Take Equifax as an example. On July 22, 2019, the company agreed to pay the largest settlement on record for a data breach, up to $700 million, to investigate claims stemming from its 2017 breach. If you tack on damage to the Equifax brand, it’s easy to see the high price organizations pay when they fail to proactively protect themselves from security incidents.

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Topics: Client Services, Technology Management, cybersecurity, data breach

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • And much, much more!