Strategies+: A Blog for Legal Marketers

Fostering an Innovative Culture: What Marketing Leaders Can Do

Posted by Scott Westfahl on Oct 22, 2019 2:00:00 PM

By Scott A. Westfahl

One of the great privileges of leading Executive Education at Harvard Law School is circulating and listening to the law firm leaders and general counsel who come from all over the world to attend our leadership programs. We notice trends quickly and pay particular attention to the business terms that our participants use with increasing urgency. In the past two years, those key business terms have been: collaboration, data, cybersecurity and, most interestingly, innovation.

Read More

Topics: Collaboration, Legal Marketing, Innovation, Data, cybersecurity, trends

LMA Podcast: Episode 46 - Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

Posted by LMA on Jun 27, 2019 9:55:34 AM

How do you create memorable content and get it noticed?

Read More

Topics: Technology Management, Podcast, Storytelling, Data, PR & Communications SIG

Recent Posts

Posts by Topic

see all

Subscribe to Blog RSS

About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!