Strategies+: A Blog for Legal Marketers

Celebrating Women’s History Month: A Q&A With Tara Marshall

Posted by LMA Diversity, Equity and Inclusion Committee on Mar 31, 2021 4:54:43 PM

From the LMA Diversity, Equity and Inclusion (DEI) Committee

As we close out celebrating Women's History Month, we reflect on those who came before us and, in cases like Tara Marshall’s, have inspired us to become who we are today.

Marshall is a marketing manager at H5, a legal technology company that partners with law firms to bring AI-driven solutions to litigation and regulatory challenges. A resident of Montgomery County Maryland, she is also the 2021 director of diversity, advocacy and community engagement on the LMA Mid-Atlantic Regional Governing Board.

Here, Marshall shares a story of how her grandmother’s resilience, hard work and commitment impacted so many lives, including her own. She also reflects on what it means to be a Black woman in 2021 and gives three leadership lessons she’s learned throughout her career.

Read More

Topics: LMA regions, DEI, DEI Committee, Diversity Equity and Inclusion, Member profile

DEI SIG Book Club Recap: ‘Caste: The Origins of Our Discontents’

Posted by Sonali Oberg on Jan 28, 2021 8:19:12 AM

By Sonali Oberg

In November 2020, the DEI Shared Interest Group’s (SIG’s) book club read Isabel Wilkerson’s book, “Caste: The Origins of our Discontents.” Wilkerson’s book is about how brutal misperceptions about race have disfigured the American society. The Pulitzer Prize-winning author believes racism is an insufficient term for the systemic oppression of Black people in America. Instead, she believes America has a "caste" system. She describes this caste system as an artificial hierarchy that determines standing and respect, and access to resources. "Caste focuses in on the infrastructure of our divisions and the rankings, whereas race is the metric that's used to determine one's place in that," Wilkerson says.

Read More

Topics: Communications, Diversity, Legal Marketing, DEI, DEI SIG, book club

The 12 Days of Social Media: From News Feeds to Connecting DEI Initiatives

Posted by Rebecca Roman on Jan 15, 2021 2:24:14 PM

By Rebecca Roman

On the ninth day, Rebecca Roman shares how her firm used social media throughout 2020 as an effective means of reaching target audiences with timely content as the pandemic took hold. She also shares how a creative approach to social media helped successfully take an in-person diversity and inclusion initiative online.

Read More

Topics: Communications, Social Media, content marketing, Legal Marketing, best practices, Content Strategy, The 12 Days of Social Media, Social & Digital Media SIG, DEI

Recent Posts

Posts by Topic

see all

Subscribe to Blog RSS

About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!