Strategies+: A Blog for Legal Marketers

It’s Time for Law Firms to Redefine Digital

Posted by Andrew Baker on Apr 29, 2020 11:41:08 AM

   

By Andrew Baker, HBR Consulting

When law firms hear the word digital, they often think of marketing, particularly websites and content — but that concept can and should be more. It’s time for law firms to pivot on this definition, as digital is poised to transform the way that firms operate.

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Topics: Client Services, digital presence, client experience, digital strategy, business analysis

In Search of Your Center of Excellence

Posted by Kathryn Whitaker on Mar 31, 2020 2:20:00 PM

   

By Kathryn Whitaker, Calibrate Legal

There comes a time when every law firm marketing team realizes excellence must become a critical priority.

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Topics: Business Development, digital presence, ROI, CoE, proposals, success

Law Firm Innovation and Marketing – Collaboration Is Key to Success

Posted by Stephanie Dorssom on Jun 3, 2019 9:58:12 AM

By Stephanie Dorssom, Digital Marketing Manager, Husch Blackwell LLP  

The corporate legal world is highly competitive. With thousands of law firms competing for the work from a lot of the same organizations, law firms should not be complacent. In this day and age, firms are touting innovative solutions and products to meet the needs of clients in an effort to offer differentiating factors that could possibly give them a competitive edge. From the Internet of Things (IoT) to blockchain, bots, design thinking and AI, these innovative buzzwords are now commonplace in the legal industry — but will they impact how clients purchase legal services? Furthermore, what is marketing’s role in the innovation process?

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Topics: Marketing Management and Leadership, Collaboration, Legal Marketing, Innovation, LMA Midwest Regional Conference, digital presence

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!