Strategies+: A Blog for Legal Marketers

Trendspotting – Step Up Your Website Optimization Strategy

Posted by LMA International on Feb 11, 2021 9:36:02 AM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Communications, industry trends, digital presence, trends, digital strategy, SEO, website

Trendspotting – What to Expect in the New Year

Posted by LMA International on Jan 12, 2021 10:00:00 AM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Communications, Social Media, industry trends, digital presence, trends, COVID-19, digital strategy

Turning the Tables to Video

Posted by Toshi Bolton Nelson on Dec 21, 2020 9:14:44 AM

By Toshi Bolton Nelson

The Trend

Even before the COVID-19 pandemic, many law firms turned to video with the goal of better marketing their legal professionals. As we continue to adapt to the “new normal,” this trend maintains its growth — and why shouldn’t it? In an ever-changing world, where technology undoubtedly continues to take hold, it is difficult not to realize the tools and benefits at our fingertips.

Video can exist in multiple ways in the legal industry, from communicating a firm's legal services, sharing knowledge of a firm’s legal professionals and delivering firm messages internally and externally. After completing projects, the videos can be emailed directly to clients or posted on a firm website, news aggregators and various social media platforms. Implementing video at a firm can be challenging, depending on its culture, location, budget and practice areas. Nonetheless, it is possible.

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Topics: Business Development, Communications, Legal Marketing, best practices, digital presence, legal marketing technology, digital strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!