By Toshi Bolton Nelson
Even before the COVID-19 pandemic, many law firms turned to video with the goal of better marketing their legal professionals. As we continue to adapt to the “new normal,” this trend maintains its growth — and why shouldn’t it? In an ever-changing world, where technology undoubtedly continues to take hold, it is difficult not to realize the tools and benefits at our fingertips.
Video can exist in multiple ways in the legal industry, from communicating a firm's legal services, sharing knowledge of a firm’s legal professionals and delivering firm messages internally and externally. After completing projects, the videos can be emailed directly to clients or posted on a firm website, news aggregators and various social media platforms. Implementing video at a firm can be challenging, depending on its culture, location, budget and practice areas. Nonetheless, it is possible.
By Darian Kovacs
The following is sponsored content from Jelly Digital Marketing & PR.
When it comes to search engine optimization (SEO), many agencies still focus on traditional methods to improve their search engine results. They spend most of their time (or billable hours) doing the traditional SEO tasks — changing title tags, writing meta descriptions and adding alt attributes. However, they neglect one of the most important parts of modern-day SEO: acquiring high-authority backlinks.
For the uninitiated, a backlink is a link to your website’s domain found on someone else’s website. Search engines use these backlinks as a method of measuring a website’s authority on a particular subject. The higher the authority of the website housing the backlink, the more authority that backlink gives to the linked domain. Here are some key tips for law firms looking to improve their SEO through backlinks in 2021.