Strategies+: A Blog for Legal Marketers

Trendspotting – What to Expect in the New Year

Posted by LMA International on Jan 12, 2021 10:00:00 AM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Communications, Social Media, industry trends, digital presence, trends, COVID-19, digital strategy

Turning the Tables to Video

Posted by Toshi Bolton Nelson on Dec 21, 2020 9:14:44 AM

By Toshi Bolton Nelson

The Trend

Even before the COVID-19 pandemic, many law firms turned to video with the goal of better marketing their legal professionals. As we continue to adapt to the “new normal,” this trend maintains its growth — and why shouldn’t it? In an ever-changing world, where technology undoubtedly continues to take hold, it is difficult not to realize the tools and benefits at our fingertips.

Video can exist in multiple ways in the legal industry, from communicating a firm's legal services, sharing knowledge of a firm’s legal professionals and delivering firm messages internally and externally. After completing projects, the videos can be emailed directly to clients or posted on a firm website, news aggregators and various social media platforms. Implementing video at a firm can be challenging, depending on its culture, location, budget and practice areas. Nonetheless, it is possible.

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Topics: Business Development, Communications, Legal Marketing, best practices, digital presence, legal marketing technology, digital strategy

Backlinks, PR and SEO: How to Get Your Law Firm to Show up in Searches

Posted by Darian Kovacs on Nov 18, 2020 9:41:26 AM

By  Darian Kovacs

The following is sponsored content from Jelly Digital Marketing & PR.

When it comes to search engine optimization (SEO), many agencies still focus on traditional methods to improve their search engine results. They spend most of their time (or billable hours) doing the traditional SEO tasks — changing title tags, writing meta descriptions and adding alt attributes. However, they neglect one of the most important parts of modern-day SEO: acquiring high-authority backlinks.

For the uninitiated, a backlink is a link to your website’s domain found on someone else’s website. Search engines use these backlinks as a method of measuring a website’s authority on a particular subject. The higher the authority of the website housing the backlink, the more authority that backlink gives to the linked domain. Here are some key tips for law firms looking to improve their SEO through backlinks in 2021.

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Topics: Communications, Legal Marketing, digital presence, digital strategy, engagement, SEO

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!