Strategies+: A Blog for Legal Marketers

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Posted by Priscilla Martindale on Sep 15, 2020 12:00:00 PM

   

By Priscilla Martindale

In my advocacy role for LMA’s Diversity and Inclusion (D&I) Committee, I spotlight firms and people who are pushing the envelope to engage in exceptional D&I initiatives others can benefit from. In this Q&A, Chad Cole, client development manager at Jackson Walker (JW), shares how his firm developed a unique and successful D&I campaign through the distinctive use of video resulting in stronger recruitment, client growth and respect for differing perspectives among leadership, while increasing community impact and bolstering an inclusive firm culture.

Before diving into this Q&A, be sure to watch JW’s D&I video campaign, linked here.

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Topics: Communications, Diversity, content marketing, best practices, diversity & inclusion, digital presence

Perfecting the Pitch During the Coronavirus Pandemic

Posted by Lily Bowen on Sep 9, 2020 2:32:24 PM

   

By Lily Bowen

Editors and reporters continue to heavily rely on PR professionals for quick access to experts, including lawyers, while running on tight deadlines and working toward an unending stream of stories. Early on in the pandemic — during March and April in particular — local, national and global newsrooms shifted their coverage to being nearly exclusive of the COVID-19 public health crisis and its economic, social and political impact. Now, while the coronavirus pandemic still rages on in many parts of the United States and across the world, reporters have somewhat returned to covering their usual beats, while still writing through a COVID-19 lens.

Below are three tips for legal and other PR professionals to maximize success when pitching during the coronavirus pandemic, and for the foreseeable future. While there’s no exact recipe for a successful pitch, as timing and relevance will always be a factor, these strategies and considerations can help elevate attorneys as top expert sources for reporters.

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Topics: Communications, PR, Diversity, best practices, COVID-19, crisis communication

Continuing Difficult But Necessary Conversations on Race — Takeaways From the D&I SIG Book Club on “White Fragility,” by Robin DiAngelo

Posted by Sonali K. Oberg on Aug 17, 2020 3:58:50 PM

   

By Sonali K. Oberg

As part of LMA’s commitment to engage in meaningful dialogue, the Diversity & Inclusion (D&I) Shared Interest Group (SIG) hosted their first book club this summer, featuring “White Fragility” by Robin DiAngelo. Given the events that have occurred over the past several months, the conversation focused on how we view racial dynamics.

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Topics: Communications, Diversity, diversity & inclusion, Diversity & Inclusion SIG, professional development

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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