Strategies+: A Blog for Legal Marketers

DEI SIG Book Club Recap: ‘Caste: The Origins of Our Discontents’

Posted by Sonali Oberg on Jan 28, 2021 8:19:12 AM

By Sonali Oberg

In November 2020, the DEI Shared Interest Group’s (SIG’s) book club read Isabel Wilkerson’s book, “Caste: The Origins of our Discontents.” Wilkerson’s book is about how brutal misperceptions about race have disfigured the American society. The Pulitzer Prize-winning author believes racism is an insufficient term for the systemic oppression of Black people in America. Instead, she believes America has a "caste" system. She describes this caste system as an artificial hierarchy that determines standing and respect, and access to resources. "Caste focuses in on the infrastructure of our divisions and the rankings, whereas race is the metric that's used to determine one's place in that," Wilkerson says.

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Topics: Communications, Diversity, Legal Marketing, DEI, DEI SIG, book club

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Posted by Priscilla Martindale on Sep 15, 2020 12:00:00 PM

   

By Priscilla Martindale

In my advocacy role for LMA’s Diversity and Inclusion (D&I) Committee, I spotlight firms and people who are pushing the envelope to engage in exceptional D&I initiatives others can benefit from. In this Q&A, Chad Cole, client development manager at Jackson Walker (JW), shares how his firm developed a unique and successful D&I campaign through the distinctive use of video resulting in stronger recruitment, client growth and respect for differing perspectives among leadership, while increasing community impact and bolstering an inclusive firm culture.

Before diving into this Q&A, be sure to watch JW’s D&I video campaign, linked here.

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Topics: Communications, Diversity, content marketing, best practices, diversity & inclusion, digital presence

Perfecting the Pitch During the Coronavirus Pandemic

Posted by Lily Bowen on Sep 9, 2020 2:32:24 PM

   

By Lily Bowen

Editors and reporters continue to heavily rely on PR professionals for quick access to experts, including lawyers, while running on tight deadlines and working toward an unending stream of stories. Early on in the pandemic — during March and April in particular — local, national and global newsrooms shifted their coverage to being nearly exclusive of the COVID-19 public health crisis and its economic, social and political impact. Now, while the coronavirus pandemic still rages on in many parts of the United States and across the world, reporters have somewhat returned to covering their usual beats, while still writing through a COVID-19 lens.

Below are three tips for legal and other PR professionals to maximize success when pitching during the coronavirus pandemic, and for the foreseeable future. While there’s no exact recipe for a successful pitch, as timing and relevance will always be a factor, these strategies and considerations can help elevate attorneys as top expert sources for reporters.

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Topics: Communications, PR, Diversity, best practices, COVID-19, crisis communication

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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