Strategies+: A Blog for Legal Marketers

Engagement Was Key to Success at #LMA20

Posted by Poston Communications on Oct 30, 2020 2:27:56 PM

   

By Poston Communications

Over the course of this year's events, the venues and tools for connection may have changed, but the physiological drive to develop and maintain relationships has not diminished — and perhaps has even grown. And just like at an in-person event, the level of satisfaction experienced by attendees often directly correlates to their time and energy invested in attending sessions, networking, asking questions, sharing experiences and connecting one-on-one.

With that in mind, here's what made the Legal Marketing Association 2020 Annual Conference (#LMA20) a success from an engagement perspective.

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Topics: Business Development, Communications, diversity & inclusion, professional development, Annual Conference, engagement

An Interview With the #LMA20 Co-Chairs

Posted by Kristen Leis and Jon Mattson on Oct 7, 2020 9:28:20 AM

   

By Kristen Leis and Jon Mattson

Leading the 2020 Annual Conference Advisory Committee (ACAC) in a year like no other, Kristen Leis and Jon Mattson have seen the program through several stages — from creation, to rescheduling, to development and reimagining. With just weeks until the virtual LMA Annual Conference Reimagined (Oct. 19-22), here’s a preview of what you can expect from the eyes of the 2020 ACAC co-chairs.

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Topics: Business Development, Communications, best practices, diversity & inclusion, crisis communication, Annual Conference

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Posted by Priscilla Martindale on Sep 15, 2020 12:00:00 PM

   

By Priscilla Martindale

In my advocacy role for LMA’s Diversity and Inclusion (D&I) Committee, I spotlight firms and people who are pushing the envelope to engage in exceptional D&I initiatives others can benefit from. In this Q&A, Chad Cole, client development manager at Jackson Walker (JW), shares how his firm developed a unique and successful D&I campaign through the distinctive use of video resulting in stronger recruitment, client growth and respect for differing perspectives among leadership, while increasing community impact and bolstering an inclusive firm culture.

Before diving into this Q&A, be sure to watch JW’s D&I video campaign, linked here.

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Topics: Communications, Diversity, content marketing, best practices, diversity & inclusion, digital presence

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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