Strategies+: A Blog for Legal Marketers

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Posted by Priscilla Martindale on Sep 15, 2020 12:00:00 PM

   

By Priscilla Martindale

In my advocacy role for LMA’s Diversity and Inclusion (D&I) Committee, I spotlight firms and people who are pushing the envelope to engage in exceptional D&I initiatives others can benefit from. In this Q&A, Chad Cole, client development manager at Jackson Walker (JW), shares how his firm developed a unique and successful D&I campaign through the distinctive use of video resulting in stronger recruitment, client growth and respect for differing perspectives among leadership, while increasing community impact and bolstering an inclusive firm culture.

Before diving into this Q&A, be sure to watch JW’s D&I video campaign, linked here.

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Topics: Communications, Diversity, content marketing, best practices, diversity & inclusion, digital presence

Continuing Difficult But Necessary Conversations on Race — Takeaways From the D&I SIG Book Club on “White Fragility,” by Robin DiAngelo

Posted by Sonali K. Oberg on Aug 17, 2020 3:58:50 PM

   

By Sonali K. Oberg

As part of LMA’s commitment to engage in meaningful dialogue, the Diversity & Inclusion (D&I) Shared Interest Group (SIG) hosted their first book club this summer, featuring “White Fragility” by Robin DiAngelo. Given the events that have occurred over the past several months, the conversation focused on how we view racial dynamics.

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Topics: Communications, Diversity, diversity & inclusion, Diversity & Inclusion SIG, professional development

Where Is Diversity in the New Normal?

Posted by C. Dominica McGinnis and Chris W. Kirby, JD on May 19, 2020 9:45:44 AM

   

By C. Dominica McGinnis and Chris W. Kirby, JD, BridgeField Group

For a variety of reasons, diverse professionals are often firms’ most vulnerable members. Challenges experienced in firms are frequently felt by the diverse “first and worst.” Over the past few weeks, the legal industry shed 64,000 jobs with more cuts anticipated. How do diversity stakeholders — those concerned with or involved in firm diversity and inclusion efforts (marketers, diverse professionals, recruiters, diversity committees, allies, HR professionals, firm leaders, etc.) — keep the firm focused on driving diversity and inclusion (D&I) goals as a strategic imperative when so many other priorities are demanding attention right now?

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Topics: Communications, change, Diversity, diversity & inclusion, office culture, COVID-19, Strategy

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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