By David Juilfs
Local search is one of the best ways to attract more traffic to your website and also increase the footfall in your office. Its importance continues to grow as the number of local searches is rising significantly.
Research from a 2019 Google study shows that:
- “Where to buy” + “near me” mobile queries have grown by more than 200% from 2017 to 2019
- “Store open near me” mobile searches have grown by more than 250% from 2017 to 2019
Despite this, not many lawyers focus on this important aspect of SEO. Law firms, like most small businesses, have local clients that can be better targeted by implementing local law firm SEO successfully.
Still not convinced? It offers a few other benefits as well.
Here are three critical reasons lawyers should invest in local SEO.