Strategies+: A Blog for Legal Marketers

3 Reasons Law Firms Need to Implement Local SEO

Posted by David Juilfs on Nov 4, 2020 1:30:00 PM


By David Juilfs

Local search is one of the best ways to attract more traffic to your website and also increase the footfall in your office. Its importance continues to grow as the number of local searches is rising significantly.

Research from a 2019 Google study shows that:

  • “Where to buy” + “near me” mobile queries have grown by more than 200% from 2017 to 2019
  • “Store open near me” mobile searches have grown by more than 250% from 2017 to 2019

Despite this, not many lawyers focus on this important aspect of SEO. Law firms, like most small businesses, have local clients that can be better targeted by implementing local law firm SEO successfully.

Still not convinced? It offers a few other benefits as well.

Here are three critical reasons lawyers should invest in local SEO.

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Topics: Communications, Legal Marketing, digital presence, digital strategy, engagement, SEO

Engagement Was Key to Success at #LMA20

Posted by Poston Communications on Oct 30, 2020 2:27:56 PM


By Poston Communications

Over the course of this year's events, the venues and tools for connection may have changed, but the physiological drive to develop and maintain relationships has not diminished — and perhaps has even grown. And just like at an in-person event, the level of satisfaction experienced by attendees often directly correlates to their time and energy invested in attending sessions, networking, asking questions, sharing experiences and connecting one-on-one.

With that in mind, here's what made the Legal Marketing Association 2020 Annual Conference (#LMA20) a success from an engagement perspective.

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Topics: Business Development, Communications, diversity & inclusion, professional development, Annual Conference, engagement

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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