Strategies+: A Blog for Legal Marketers

The Three Cs of Executive Presence

Posted by Erin Ryan on May 29, 2019 2:48:16 PM

By Erin Ryan, JD, and Jill Huse, MPS

Executive presence (EP) is crucial for lawyers to gain and maintain the trust of their colleagues and clients. By the same token, it is equally important for legal marketers to develop EP for our own professional growth and success. In fact, a study by the Center for Talent Innovation suggests that EP counts for 26% of what it takes to earn a promotion in today's global marketplace. Yet, EP remains an elusive and exhausting algorithm of adjectives: intelligent (but not arrogant!), persuasive (but not pushy!), valuable, influential, poised, commanding, respected — and well dressed on top of it all. In sum, “you know it when you see it.” 

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Topics: executive presence, LMA Midwest Regional Conference, professional development

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