Featuring Sally Schmidt, President at Schmidt Marketing, Inc.
In honor of Women’s History Month, we’re spotlighting a woman law firm leader achieving success for her firm and making progress toward equality in the workplace. We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations.
By Tina Carey
As leaders who help develop strategy and drive change within our firms, legal marketing professionals have been on the front lines of helping navigate the COVID-19 crisis, learning to quickly adapt beyond our usual routines. Just as our lawyers counsel clients to operate in phases — new normal, next normal and whatever might be in between — we too need to consider how to position our firms to grow successfully through our current state to the near and long-term.