Strategies+: A Blog for Legal Marketers

Trendspotting – Focus on Your Branding

Posted by LMA International on Mar 16, 2021 9:32:52 AM

The Latest in Law Firm Marketing

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Topics: Trendspotting, Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Essential, Reputation Management

Law Firm Leaders Spotlight With Sally Schmidt

Posted by Sally Schmidt on Mar 12, 2021 12:44:11 PM

Featuring Sally Schmidt, President at Schmidt Marketing, Inc.

In honor of Women’s History Month, we’re spotlighting a woman law firm leader achieving success for her firm and making progress toward equality in the workplace. We caught up with Sally Schmidt, president of Schmidt Marketing, Inc. and founder of LMA, to discuss her career journey and aspirations.

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Topics: Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Essential, Firm Organizational Structure and Dynamics, Q&A

Leading During Times of Change

Posted by Tina Carey on Mar 8, 2021 2:50:34 PM

By Tina Carey

As leaders who help develop strategy and drive change within our firms, legal marketing professionals have been on the front lines of helping navigate the COVID-19 crisis, learning to quickly adapt beyond our usual routines. Just as our lawyers counsel clients to operate in phases — new normal, next normal and whatever might be in between — we too need to consider how to position our firms to grow successfully through our current state to the near and long-term.

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Topics: Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Change Management, Essential

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!