By Josh Blandi, CEO and Co-Founder of UniCourt

Law firms, litigation support firms, and others in the legal industry vertical are quickly turning to legal data as a new and powerful driver of legal marketing and business development efforts. The evolution of access to computing power, combined with the growing availability of legal data — such as court, business, attorney bar and judge data — along with the rise of data science as a discipline, has led to its increased value in the modern economy. It’s no surprise, then, that this trend is coming to the legal industry.

By Deborah B. Farone 

While conducting research for the book “Best Practices in Law Firm Marketing and Business Development” (PLI 2019), I saw there were a number of steps that the country’s leading rainmakers were taking to generate business. The book is based on more than 60 interviews with leading law firm leaders and marketers, general counsel and innovators in the profession.

Some of these steps may be worth suggesting to lawyers in your own firm: