Strategies+: A Blog for Legal Marketers

Legal Data is the New Oil for Legal Professionals

Posted by Josh Blandi on Apr 14, 2020 9:00:00 AM

   

By Josh Blandi, CEO and Co-Founder of UniCourt

Law firms, litigation support firms, and others in the legal industry vertical are quickly turning to legal data as a new and powerful driver of legal marketing and business development efforts. The evolution of access to computing power, combined with the growing availability of legal data — such as court, business, attorney bar and judge data — along with the rise of data science as a discipline, has led to its increased value in the modern economy. It’s no surprise, then, that this trend is coming to the legal industry.

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Topics: Business Development, generating business, Data, technology, legal marketing technology, legal technology

Habits of Great Rainmakers

Posted by Deborah Farone on May 1, 2019 3:22:31 PM

By Deborah B. Farone 

While conducting research for the book “Best Practices in Law Firm Marketing and Business Development” (PLI 2019), I saw there were a number of steps that the country’s leading rainmakers were taking to generate business. The book is based on more than 60 interviews with leading law firm leaders and marketers, general counsel and innovators in the profession.

Some of these steps may be worth suggesting to lawyers in your own firm:

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Topics: Innovation, new business, habits, best practices, generating business

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • And much, much more!