In a 2018 joint survey report from the Legal Marketing Association and Bloomberg Law®, 62% of respondents said their firm is increasing its focus on marketing and business development. Additionally, 63% said they expect their firm to increase its marketing/business development budget over the next two years.
By Deborah B. Farone
While conducting research for the book “Best Practices in Law Firm Marketing and Business Development” (PLI 2019), I saw there were a number of steps that the country’s leading rainmakers were taking to generate business. The book is based on more than 60 interviews with leading law firm leaders and marketers, general counsel and innovators in the profession.
Some of these steps may be worth suggesting to lawyers in your own firm:
Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.