Strategies+: A Blog for Legal Marketers

Law Firm Innovation and Marketing – Collaboration Is Key to Success

Posted by Stephanie Dorssom on Jun 3, 2019 9:58:12 AM

By Stephanie Dorssom, Digital Marketing Manager, Husch Blackwell LLP  

The corporate legal world is highly competitive. With thousands of law firms competing for the work from a lot of the same organizations, law firms should not be complacent. In this day and age, firms are touting innovative solutions and products to meet the needs of clients in an effort to offer differentiating factors that could possibly give them a competitive edge. From the Internet of Things (IoT) to blockchain, bots, design thinking and AI, these innovative buzzwords are now commonplace in the legal industry — but will they impact how clients purchase legal services? Furthermore, what is marketing’s role in the innovation process?

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Topics: Marketing Management and Leadership, Collaboration, Legal Marketing, Innovation, LMA Midwest Regional Conference, digital presence

Where Law Firm Marketing Should Innovate

Posted by LMA International on May 14, 2019 9:23:48 AM

In a 2018 joint survey report from the Legal Marketing Association and Bloomberg Law®, 62% of respondents said their firm is increasing its focus on marketing and business development. Additionally, 63% said they expect their firm to increase its marketing/business development budget over the next two years.

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Topics: Business Development, Industry Research, Legal Marketing, Innovation, Bloomberg Law, 2018 Joint LMA-Bloomberg Law Survey, industry trends

Habits of Great Rainmakers

Posted by Deborah Farone on May 1, 2019 3:22:31 PM

By Deborah B. Farone 

While conducting research for the book “Best Practices in Law Firm Marketing and Business Development” (PLI 2019), I saw there were a number of steps that the country’s leading rainmakers were taking to generate business. The book is based on more than 60 interviews with leading law firm leaders and marketers, general counsel and innovators in the profession.

Some of these steps may be worth suggesting to lawyers in your own firm:

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Topics: Innovation, new business, habits, best practices, generating business

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!