Strategies+: A Blog for Legal Marketers

Where Law Firm Marketing Should Innovate

Posted by LMA International on May 14, 2019 9:23:48 AM

In a 2018 joint survey report from the Legal Marketing Association and Bloomberg Law®, 62% of respondents said their firm is increasing its focus on marketing and business development. Additionally, 63% said they expect their firm to increase its marketing/business development budget over the next two years.

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Topics: Business Development, Industry Research, Legal Marketing, Innovation, Bloomberg Law, 2018 Joint LMA-Bloomberg Law Survey, industry trends

Habits of Great Rainmakers

Posted by Deborah Farone on May 1, 2019 3:22:31 PM

By Deborah B. Farone 

While conducting research for the book “Best Practices in Law Firm Marketing and Business Development” (PLI 2019), I saw there were a number of steps that the country’s leading rainmakers were taking to generate business. The book is based on more than 60 interviews with leading law firm leaders and marketers, general counsel and innovators in the profession.

Some of these steps may be worth suggesting to lawyers in your own firm:

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Topics: Innovation, new business, habits, best practices, generating business

LMA Podcast: Episode 41 — Innovate, Collaborate and Transform Law Firms

Posted by LMA International on Mar 21, 2019 2:18:19 PM

 

Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.

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Topics: Podcast, Collaboration, Legal Marketing, Innovation

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!