Strategies+: A Blog for Legal Marketers

Law Firm Leaders Speak to the Power of Marketing

Posted by Ioana Good on Oct 22, 2020 2:26:28 PM

   

By Ioana Good

 

In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their client’s business and become their trusted advisors to help them grow. With COVID-19 thrown in the mix, law firms have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition.

Below we highlight a variety of marketing partners, general counsel and lawyers who understand the power of marketing. We also offer examples on how lawyers have grown in partnership with their marketing team.

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Topics: Marketing Management and Leadership, Business Development, Communications, Legal Marketing, best practices, crisis communication

Leadership That Pays It Forward

Posted by LMA International on Dec 20, 2019 2:05:09 PM

     

Featuring LMA Regional Leaders Kevin Iredell (above, left) and Laura Toledo (above, right)

The SmithBucklin Leadership Institute is a once-in-a-lifetime experience given to at least one LMA member every year.  This year, two LMA members – Kevin Iredell,  2019 treasurer of the LMA Northeast Region, and Laura Toledo, 2019 board member of the LMA Midwest Region – attended the institute. We caught up with them to learn more about their journey during this course, and how they plan to “pay it forward” within LMA.

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Topics: Legal Marketing, leadership, LMA leadership, OneLMA, SmithBucklin Leadership Institute

A Friendship Born Through LMA

Posted by LMA International on Dec 6, 2019 9:37:44 AM

     

Dawn Sheiker and Jenna Schiappacasse are LMA members and regional leaders who have known each other since 2011. They’ve seen each other through career shifts, different LMA volunteer roles and more. Earlier this year, they celebrated each other by sharing their #WhyILMA story on Twitter.

We spoke with Dawn and Jenna to find out what nearly a decade of friendship looks like, how others can stay engaged and support each other professionally, and advice for growing your network.   

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Topics: Legal Marketing, OneLMA

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!