Strategies+: A Blog for Legal Marketers

The Positive Impact of Resilience in Law Firms

Posted by Renee Branson on Jun 10, 2019 4:00:29 PM

By Renee Branson, Founder and Principal Consultant, RB Consulting

Headlines concerning mental health, addiction and burnout in the legal profession are quickly becoming the norm. This is a good thing. Our attention is being drawn to a problem that has festered quietly for far too long. Still, awareness alone cannot be the goal; instead, our focus should be on action and measurable improvement. With the pressures of the billable hour, a culture of perfectionism, law firm dynamics and political minefields, paying attention to the happiness of the individuals who make up a law firm can seem like a waste of precious resources. That is why appealing to the altruistic motivation of doing what is right (i.e., making changes to address mental health, addiction and burnout) needs to be followed with appealing to the bottom line motivation of how those changes – or lack thereof – impact profitability.

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Topics: Marketing Management and Leadership, Legal Marketing, LMA Midwest Regional Conference, employee resilience, office culture, mental health awareness, health and wellness

Law Firm Innovation and Marketing – Collaboration Is Key to Success

Posted by Stephanie Dorssom on Jun 3, 2019 9:58:12 AM

By Stephanie Dorssom, Digital Marketing Manager, Husch Blackwell LLP  

The corporate legal world is highly competitive. With thousands of law firms competing for the work from a lot of the same organizations, law firms should not be complacent. In this day and age, firms are touting innovative solutions and products to meet the needs of clients in an effort to offer differentiating factors that could possibly give them a competitive edge. From the Internet of Things (IoT) to blockchain, bots, design thinking and AI, these innovative buzzwords are now commonplace in the legal industry — but will they impact how clients purchase legal services? Furthermore, what is marketing’s role in the innovation process?

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Topics: Marketing Management and Leadership, Collaboration, Legal Marketing, Innovation, LMA Midwest Regional Conference, digital presence

Where Law Firm Marketing Should Innovate

Posted by LMA International on May 14, 2019 9:23:48 AM

In a 2018 joint survey report from the Legal Marketing Association and Bloomberg Law®, 62% of respondents said their firm is increasing its focus on marketing and business development. Additionally, 63% said they expect their firm to increase its marketing/business development budget over the next two years.

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Topics: Business Development, Industry Research, Legal Marketing, Innovation, Bloomberg Law, 2018 Joint LMA-Bloomberg Law Survey, industry trends

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • Guest blogs from legal marketing leaders
  • And much, much more!