Strategies+: A Blog for Legal Marketers

Lawyers: Without Feedback, You’re Falling Back

Posted by Julie Henson on Feb 11, 2021 3:00:00 PM

By Julie Henson, Chief Client Officer at Taft

Feedback is the cornerstone of my career’s success. I’ve sought it, received it and provided it regularly from the moment I signed my first offer letter. It takes a special skill set to deliver tough feedback, and a stronger one to hear it, digest it and learn from it. Having worked with athletes and attorneys for over two decades, I’ve witnessed professionals at the peak of their career excel beyond their perceived limits. I’ve also seen them stumble and fall — hard. In the majority of such cases, it’s due to a lack of self-awareness and inability to internalize feedback.

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Topics: Business Development, Communications, Legal Marketing, best practices, legal marketing strategies, Coaching

Profits on Purpose: How To Make Money and a Difference

Posted by Morgan MacLeod on Feb 2, 2021 5:02:30 PM

By Morgan MacLeod, Co-founder of Cubicle Fugitive

Plain and simple, purpose drives brand. It is the backbone of how businesses are formed, helps to explain the benefits people receive from our services, and focuses our business and marketing efforts for growth and competitive advantage. In essence, it is a firm’s “why” at the highest level.

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Topics: Business Development, Communications, Branding, Legal Marketing, best practices, legal marketing strategies, Strategy

DEI SIG Book Club Recap: ‘Caste: The Origins of Our Discontents’

Posted by Sonali Oberg on Jan 28, 2021 8:19:12 AM

By Sonali Oberg

In November 2020, the DEI Shared Interest Group’s (SIG’s) book club read Isabel Wilkerson’s book, “Caste: The Origins of our Discontents.” Wilkerson’s book is about how brutal misperceptions about race have disfigured the American society. The Pulitzer Prize-winning author believes racism is an insufficient term for the systemic oppression of Black people in America. Instead, she believes America has a "caste" system. She describes this caste system as an artificial hierarchy that determines standing and respect, and access to resources. "Caste focuses in on the infrastructure of our divisions and the rankings, whereas race is the metric that's used to determine one's place in that," Wilkerson says.

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Topics: Communications, Diversity, Legal Marketing, DEI, DEI SIG, book club

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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