Strategies+: A Blog for Legal Marketers

New Law Firm Strategies for Growth Amid the COVID-19 Pandemic and After

Posted by Jessica Haarsgaard and Ioana Good on Sep 4, 2020 12:00:00 PM

   

By Jessica Haarsgaard and Ioana Good

The writing is on the wall. Change is among us in the legal industry. In the midst of the COVID-19 pandemic, the need for change is at the forefront of our agendas as law firms, lawyers, legal marketers and consultants in the legal space focus on near-term pressures while laying the groundwork for long-term success. From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and LMA to drive change.

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Topics: Marketing Management and Leadership, Business Development, Communications, best practices, legal marketing strategies, COVID-19, crisis communication

Artificial Intelligence in Law: How Far We’ve Come

Posted by Mark Greene and Elonide Semmes on Mar 11, 2020 3:03:46 PM

   

Editor’s note: This article originally appeared in the Nov/Dec 2017 issue of Strategies magazine. Access the archives here. Although this technology has (and continues to) evolve since publishing, the heart of this content best practices for using AI — remain constant.   

By Mark Greene, President of Market Intelligence, and Elonide Semmes, President of Right Hat

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of artificial intelligence (AI) tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

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Topics: Strategies, Innovation, artificial intelligence, technology, legal marketing strategies, Advantage

Best Legal Website Designs to Inspire Your Firm

Posted by Ryan Gould on Sep 17, 2019 9:51:05 AM

By Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing

For any law firm or legal team overlooking the importance of a business website, there are three relevant statistics you should pay attention to:

  • 96% of people seeking legal advice use a search engine
  • 74% of all legal customers visit firms’ websites before taking action
  • 69% use a smartphone and computer for research

But stats are just one part of the equation. It’s crucial to look to successful examples to see what they’re doing right with their web presence. With that in mind, here are some tips, with real examples, to creating a great law firm website that ticks all the boxes as far as solid design, functionality and branding are concerned.

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Topics: legal marketing strategies, web design

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!