Strategies+: A Blog for Legal Marketers

Artificial Intelligence in Law: How Far We’ve Come

Posted by Mark Greene and Elonide Semmes on Mar 11, 2020 3:03:46 PM

   

Editor’s note: This article originally appeared in the Nov/Dec 2017 issue of Strategies magazine. Access the archives here. Although this technology has (and continues to) evolve since publishing, the heart of this content best practices for using AI — remain constant.   

By Mark Greene, President of Market Intelligence, and Elonide Semmes, President of Right Hat

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of artificial intelligence (AI) tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

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Topics: Strategies, Innovation, artificial intelligence, technology, legal marketing strategies, Advantage

Best Legal Website Designs to Inspire Your Firm

Posted by Ryan Gould on Sep 17, 2019 9:51:05 AM

By Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing

For any law firm or legal team overlooking the importance of a business website, there are three relevant statistics you should pay attention to:

  • 96% of people seeking legal advice use a search engine
  • 74% of all legal customers visit firms’ websites before taking action
  • 69% use a smartphone and computer for research

But stats are just one part of the equation. It’s crucial to look to successful examples to see what they’re doing right with their web presence. With that in mind, here are some tips, with real examples, to creating a great law firm website that ticks all the boxes as far as solid design, functionality and branding are concerned.

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Topics: legal marketing strategies, web design

Flexing Strategic Muscles: Business Development Team Drives Combination Forward

Posted by Erin Corbin Meszaros on Sep 11, 2019 2:31:00 PM

By Erin Corbin Meszaros, chief business development and client service officer, Eversheds Sutherland

When senior management assessed the potential global combination between Eversheds and Sutherland Asbill & Brennan at the start of 2017, the business development (BD) team (at then Sutherland Asbill & Brennan) didn’t stand on the sidelines. Senior management, beginning with managing partner Mark Wasserman, understood there were many ways we could positively make a strong contribution and drive the combination forward.

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Topics: legal marketing strategies, Your Honor Awards, combination

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • And much, much more!