Strategies+: A Blog for Legal Marketers

Lawyers: Without Feedback, You’re Falling Back

Posted by Julie Henson on Feb 11, 2021 3:00:00 PM

By Julie Henson, Chief Client Officer at Taft

Feedback is the cornerstone of my career’s success. I’ve sought it, received it and provided it regularly from the moment I signed my first offer letter. It takes a special skill set to deliver tough feedback, and a stronger one to hear it, digest it and learn from it. Having worked with athletes and attorneys for over two decades, I’ve witnessed professionals at the peak of their career excel beyond their perceived limits. I’ve also seen them stumble and fall — hard. In the majority of such cases, it’s due to a lack of self-awareness and inability to internalize feedback.

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Topics: Business Development, Communications, Legal Marketing, best practices, legal marketing strategies, Coaching

Profits on Purpose: How To Make Money and a Difference

Posted by Morgan MacLeod on Feb 2, 2021 5:02:30 PM

By Morgan MacLeod, Co-founder of Cubicle Fugitive

Plain and simple, purpose drives brand. It is the backbone of how businesses are formed, helps to explain the benefits people receive from our services, and focuses our business and marketing efforts for growth and competitive advantage. In essence, it is a firm’s “why” at the highest level.

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Topics: Business Development, Communications, Branding, Legal Marketing, best practices, legal marketing strategies, Strategy

New Law Firm Strategies for Growth Amid the COVID-19 Pandemic and After

Posted by Jessica Haarsgaard and Ioana Good on Sep 4, 2020 12:00:00 PM


By Jessica Haarsgaard and Ioana Good

The writing is on the wall. Change is among us in the legal industry. In the midst of the COVID-19 pandemic, the need for change is at the forefront of our agendas as law firms, lawyers, legal marketers and consultants in the legal space focus on near-term pressures while laying the groundwork for long-term success. From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and LMA to drive change.

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Topics: Marketing Management and Leadership, Business Development, Communications, best practices, legal marketing strategies, COVID-19, crisis communication

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • Guest blogs from legal marketing leaders
  • And much, much more!