Strategies+: A Blog for Legal Marketers

Best Legal Website Designs to Inspire Your Firm

Posted by Ryan Gould on Sep 17, 2019 9:51:05 AM

By Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing

For any law firm or legal team overlooking the importance of a business website, there are three relevant statistics you should pay attention to:

  • 96% of people seeking legal advice use a search engine
  • 74% of all legal customers visit firms’ websites before taking action
  • 69% use a smartphone and computer for research

But stats are just one part of the equation. It’s crucial to look to successful examples to see what they’re doing right with their web presence. With that in mind, here are some tips, with real examples, to creating a great law firm website that ticks all the boxes as far as solid design, functionality and branding are concerned.

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Topics: legal marketing strategies, web design

Flexing Strategic Muscles: Business Development Team Drives Combination Forward

Posted by Erin Corbin Meszaros on Sep 11, 2019 2:31:00 PM

By Erin Corbin Meszaros, chief business development and client service officer, Eversheds Sutherland

When senior management assessed the potential global combination between Eversheds and Sutherland Asbill & Brennan at the start of 2017, the business development (BD) team (at then Sutherland Asbill & Brennan) didn’t stand on the sidelines. Senior management, beginning with managing partner Mark Wasserman, understood there were many ways we could positively make a strong contribution and drive the combination forward.

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Topics: legal marketing strategies, Your Honor Awards, combination

7 Tips for Your Law Firm's Podcast

Posted by Julia Donovan on Aug 13, 2019 11:20:45 AM

By Julia Donovan

As the media landscape evolves, consumers seek thought leadership that is innovative, informative and easily accessible. Advances in technology have allowed people to access information on a wide array of topics in a matter of seconds. As content producers and curators, we need to accommodate digital advancements and simultaneously reach audiences.

And there's a great way to do that: podcasts.

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Topics: Podcast, content marketing, industry trends, tips, Content Strategy, legal marketing strategies, podcasting

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!