By Toshi Bolton Nelson
Even before the COVID-19 pandemic, many law firms turned to video with the goal of better marketing their legal professionals. As we continue to adapt to the “new normal,” this trend maintains its growth — and why shouldn’t it? In an ever-changing world, where technology undoubtedly continues to take hold, it is difficult not to realize the tools and benefits at our fingertips.
Video can exist in multiple ways in the legal industry, from communicating a firm's legal services, sharing knowledge of a firm’s legal professionals and delivering firm messages internally and externally. After completing projects, the videos can be emailed directly to clients or posted on a firm website, news aggregators and various social media platforms. Implementing video at a firm can be challenging, depending on its culture, location, budget and practice areas. Nonetheless, it is possible.