Strategies+

By David Bruns

Legal technology is a science, but legal tech implementation within your firm is an art. As a strategic marketer, you need to know what to purchase and understand that how to deploy it can make or break the investment.

If your technology investment seems to be faltering, do you switch canoes midstream? Not immediately. Look at who’s paddling and if a course correction is appropriate before you ditch your canoe for a kayak or Jet Ski or decide to build a rope bridge.