Strategies+: A Blog for Legal Marketers

Being a Disruptor in Attorney Professional Development

Posted by Stephanie Hanna on Jul 2, 2019 2:59:56 PM

By Stephanie R. Hanna, Esq., Founder + Owner, The Other 85

According to a report from the NALP Foundation, within five years, 81% of entry-level associates leave their law firms. Associates’ top complaints are often related to receiving inadequate tools and training regarding business and professional development.

We are all becoming more familiar with statistics like this. Legal marketers not only play an important role in supporting and developing attorneys in their first 10 years of practice, but also in disrupting the norm in the professional development of attorneys.

Read More

Topics: leadership, LMA Midwest Regional Conference, professional development, LMA regions, young professionals, associates

Midwest Regional Conference 2019: Key Themes and Actionable Takeaways

Posted by Richard Marsolais and Jennifer Shankleton on Jul 1, 2019 1:29:48 PM

By Richard Marsolais and Jennifer Shankleton, Co-Chairs, 2019 LMA Midwest Regional Conference Planning Committee  

The theme for the 2019 LMA Midwest Regional Conference in Detroit this June was “Insight – Interaction – Inspiration.” By the end of our two days together, we walked away with a pleasant reminder of why we do what we do, a strengthened sense of community and a name for our unique roles on the inside: intrapreneur. Presentations at the conference positioned legal marketers as the ultimate change agents in our firms.

What follows are themes and key takeaways from sessions. Whether you joined us in the Midwest or you’re looking forward to your own LMA regional event, there’s something for everyone to learn here.

Read More

Topics: Business Development, leadership, LMA Midwest Regional Conference, professional development, LMA regions, cross-selling, conference recap, young professionals

The Positive Impact of Resilience in Law Firms

Posted by Renee Branson on Jun 10, 2019 4:00:29 PM

By Renee Branson, Founder and Principal Consultant, RB Consulting

Headlines concerning mental health, addiction and burnout in the legal profession are quickly becoming the norm. This is a good thing. Our attention is being drawn to a problem that has festered quietly for far too long. Still, awareness alone cannot be the goal; instead, our focus should be on action and measurable improvement. With the pressures of the billable hour, a culture of perfectionism, law firm dynamics and political minefields, paying attention to the happiness of the individuals who make up a law firm can seem like a waste of precious resources. That is why appealing to the altruistic motivation of doing what is right (i.e., making changes to address mental health, addiction and burnout) needs to be followed with appealing to the bottom line motivation of how those changes – or lack thereof – impact profitability.

Read More

Topics: Marketing Management and Leadership, Legal Marketing, LMA Midwest Regional Conference, employee resilience, office culture, mental health awareness, health and wellness

Recent Posts

Posts by Topic

see all

Subscribe to Blog RSS

About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!