Strategies+: A Blog for Legal Marketers

Celebrating Women’s History Month: A Q&A With Tara Marshall

Posted by LMA Diversity, Equity and Inclusion Committee on Mar 31, 2021 4:54:43 PM

From the LMA Diversity, Equity and Inclusion (DEI) Committee

As we close out celebrating Women's History Month, we reflect on those who came before us and, in cases like Tara Marshall’s, have inspired us to become who we are today.

Marshall is a marketing manager at H5, a legal technology company that partners with law firms to bring AI-driven solutions to litigation and regulatory challenges. A resident of Montgomery County Maryland, she is also the 2021 director of diversity, advocacy and community engagement on the LMA Mid-Atlantic Regional Governing Board.

Here, Marshall shares a story of how her grandmother’s resilience, hard work and commitment impacted so many lives, including her own. She also reflects on what it means to be a Black woman in 2021 and gives three leadership lessons she’s learned throughout her career.

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Topics: LMA regions, DEI, DEI Committee, Diversity Equity and Inclusion, Member profile

Spotlight on LMA Regions: Showing Resilience in the Midst of Crisis

Posted by LMA International on Jun 30, 2020 11:45:19 AM

   

By LMA International

These last several months, in the face of crisis, we have seen many LMA regions adapt to unexpected changes. Staying true to their missions, each region found ways to maintain connection, learn from each other and even create career growth-focused resources in the process.

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Topics: Communications, change, LMA regions, crisis communication, Goals

Your Firm's Lackluster Marketing Technology Might Not Be a Tech Problem

Posted by Dave Bruns on Aug 9, 2019 2:53:38 PM

By David Bruns

Legal technology is a science, but legal tech implementation within your firm is an art. As a strategic marketer, you need to know what to purchase and understand that how to deploy it can make or break the investment.

If your technology investment seems to be faltering, do you switch canoes midstream? Not immediately. Look at who’s paddling and if a course correction is appropriate before you ditch your canoe for a kayak or Jet Ski or decide to build a rope bridge.

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Topics: Technology Management, professional development, LMA regions, Tech West, Regional Conference, technology, legal marketing technology, legal technology

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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