Strategies+: A Blog for Legal Marketers

Spotlight on LMA Regions: Showing Resilience in the Midst of Crisis

Posted by LMA International on Jun 30, 2020 11:45:19 AM

   

By LMA International

These last several months, in the face of crisis, we have seen many LMA regions adapt to unexpected changes. Staying true to their missions, each region found ways to maintain connection, learn from each other and even create career growth-focused resources in the process.

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Topics: Communications, change, LMA regions, crisis communication, Goals

Your Firm's Lackluster Marketing Technology Might Not Be a Tech Problem

Posted by Dave Bruns on Aug 9, 2019 2:53:38 PM

By David Bruns

Legal technology is a science, but legal tech implementation within your firm is an art. As a strategic marketer, you need to know what to purchase and understand that how to deploy it can make or break the investment.

If your technology investment seems to be faltering, do you switch canoes midstream? Not immediately. Look at who’s paddling and if a course correction is appropriate before you ditch your canoe for a kayak or Jet Ski or decide to build a rope bridge.

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Topics: Technology Management, professional development, LMA regions, Tech West, Regional Conference, technology, legal marketing technology, legal technology

Being a Disruptor in Attorney Professional Development

Posted by Stephanie Hanna on Jul 2, 2019 2:59:56 PM

By Stephanie R. Hanna, Esq., Founder + Owner, The Other 85

According to a report from the NALP Foundation, within five years, 81% of entry-level associates leave their law firms. Associates’ top complaints are often related to receiving inadequate tools and training regarding business and professional development.

We are all becoming more familiar with statistics like this. Legal marketers not only play an important role in supporting and developing attorneys in their first 10 years of practice, but also in disrupting the norm in the professional development of attorneys.

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Topics: leadership, LMA Midwest Regional Conference, professional development, LMA regions, young professionals, associates

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!