By Ioana Good
In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their client’s business and become their trusted advisors to help them grow. With COVID-19 thrown in the mix, law firms have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition.
Below we highlight a variety of marketing partners, general counsel and lawyers who understand the power of marketing. We also offer examples on how lawyers have grown in partnership with their marketing team.