Strategies+: A Blog for Legal Marketers

Law Firm Leaders Speak to the Power of Marketing

Posted by Ioana Good on Oct 22, 2020 2:26:28 PM

   

By Ioana Good

 

In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their client’s business and become their trusted advisors to help them grow. With COVID-19 thrown in the mix, law firms have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition.

Below we highlight a variety of marketing partners, general counsel and lawyers who understand the power of marketing. We also offer examples on how lawyers have grown in partnership with their marketing team.

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Topics: Marketing Management and Leadership, Business Development, Communications, Legal Marketing, best practices, crisis communication

New Law Firm Strategies for Growth Amid the COVID-19 Pandemic and After

Posted by Jessica Haarsgaard and Ioana Good on Sep 4, 2020 12:00:00 PM

   

By Jessica Haarsgaard and Ioana Good

The writing is on the wall. Change is among us in the legal industry. In the midst of the COVID-19 pandemic, the need for change is at the forefront of our agendas as law firms, lawyers, legal marketers and consultants in the legal space focus on near-term pressures while laying the groundwork for long-term success. From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and LMA to drive change.

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Topics: Marketing Management and Leadership, Business Development, Communications, best practices, legal marketing strategies, COVID-19, crisis communication

Checklist for Business Continuity and Related Areas of Cybersecurity and Risk Management for Savvy Law Firm Marketers

Posted by Dave Poston, Esq., and Ioana Good on Mar 25, 2020 12:03:18 PM

   

By Dave Poston, Esq., Chief Executive Officer of Poston Communications, and Ioana Good, Vice President of Poston Communications 

A business interruption can have a dramatic impact on success or survival. Often, law firms are reactive instead of proactive, making decisions based on fear instead of executing on a tested plan to deal with a crisis. The current COVID-19 (coronavirus) pandemic, while having an impact on all of our lives, provides legal marketers with an opportunity to pull up a seat at the table and lead the way with continuity planning to address business risks and execute on proactive planning to minimize the impact of both the current crisis and those that will come in the future. Business continuity and risk mitigation requires constant attention, analysis and testing because we simply never know what type of crisis we will be faced with. COVID-19 has demonstrated this fact clearly.

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Topics: Business of Law, Marketing Management and Leadership, leadership, COVID-19, crisis communication, crisis management, business continuity

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!