By Dave Poston, Esq., Chief Executive Officer of Poston Communications, and Ioana Good, Vice President of Poston Communications 

A business interruption can have a dramatic impact on success or survival. Often, law firms are reactive instead of proactive, making decisions based on fear instead of executing on a tested plan to deal with a crisis. The current COVID-19 (coronavirus) pandemic, while having an impact on all of our lives, provides legal marketers with an opportunity to pull up a seat at the table and lead the way with continuity planning to address business risks and execute on proactive planning to minimize the impact of both the current crisis and those that will come in the future. Business continuity and risk mitigation requires constant attention, analysis and testing because we simply never know what type of crisis we will be faced with. COVID-19 has demonstrated this fact clearly.

Editor’s note: This resource list originally appeared in the March/April 2019 issue of Strategies magazine. For more leadership-driven content, read the full issue here. For other industry-specific knowledge and tips, access the archives here.

By LMA International

To be a good leader, arguably the best thing you can do is learn from the experiences and perspectives of others. Check out our list of leadership resources below.

If you studied marketing in college, you know that “Product” is one of the four Ps, the four building blocks of marketing. Yet, in legal marketing, we don’t often think about how we can productize services. After all, the “product” we are marketing is generally thought of as the lawyers themselves, what they have to offer and the sum of their experience. But, as the legal world continues to evolve, there’s a real opportunity for us as marketers to consider how the services a firm offers can be marketed as products — and even identify and execute on defined products that can help differentiate our firms.