Strategies+: A Blog for Legal Marketers

Use Reader Data to Get Results

Posted by Adrian Lurssen on Apr 7, 2021 3:44:27 PM

A Q&A Featuring Adrian Lurssen

Reader data, when harnessed properly, has the power to open law firms up to new opportunities and spur innovation for long-established clients. Strategies+ recently talked with Adrian Lurssen — vice president and co-founder of JD Supra, a content distribution and data platform — about how he sees law firms use their reader data to support marketing and business development (BD). Here are his insights, including a few real-life examples and advice for the best ways to use such data.

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Topics: Communications, Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Advanced, Message and Strategy Planning, Measure Message Effectiveness, Interactive and Digital Marketing

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