Strategies+: A Blog for Legal Marketers

LMA’s Next Big Thing: Law Firm Strategy Reboot

Posted by Emma Frey on Mar 13, 2018 4:24:49 PM

Facing legal market disruption, firms need to identify their unique value

This article was informed by an LMA webinar hosted by LMA Hall of Fame inductees Mark Beese and Wendy Bernero designed to introduce the 2018 Next Big Thing. 

The headlines are everywhere: “Legal market disruption.” Due to a variety of reasons, including technological innovations, flat demand, globalization and increased competition, the legal marketplace is changing dramatically in both form and structure. Historically, firms provided all facets of the legal process to their clients, including:

Read More

Topics: Marketing Management and Leadership, Next Big Thing

Recent Posts

Subscribe to Blog RSS

About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!