Strategies+: A Blog for Legal Marketers

Where Is Diversity in the New Normal?

Posted by C. Dominica McGinnis and Chris W. Kirby, JD on May 19, 2020 9:45:44 AM

   

By C. Dominica McGinnis and Chris W. Kirby, JD, BridgeField Group

For a variety of reasons, diverse professionals are often firms’ most vulnerable members. Challenges experienced in firms are frequently felt by the diverse “first and worst.” Over the past few weeks, the legal industry shed 64,000 jobs with more cuts anticipated. How do diversity stakeholders — those concerned with or involved in firm diversity and inclusion efforts (marketers, diverse professionals, recruiters, diversity committees, allies, HR professionals, firm leaders, etc.) — keep the firm focused on driving diversity and inclusion (D&I) goals as a strategic imperative when so many other priorities are demanding attention right now?

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Topics: Communications, change, Diversity, diversity & inclusion, office culture, COVID-19, Strategy

Trendspotting – Thought Leadership

Posted by LMA International on Sep 13, 2019 12:00:00 PM

The Latest in Law Firm Marketing

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Topics: Trendspotting, change, Innovation, tools, tips, leadership, office culture, associates

The Positive Impact of Resilience in Law Firms

Posted by Renee Branson on Jun 10, 2019 4:00:29 PM

By Renee Branson, Founder and Principal Consultant, RB Consulting

Headlines concerning mental health, addiction and burnout in the legal profession are quickly becoming the norm. This is a good thing. Our attention is being drawn to a problem that has festered quietly for far too long. Still, awareness alone cannot be the goal; instead, our focus should be on action and measurable improvement. With the pressures of the billable hour, a culture of perfectionism, law firm dynamics and political minefields, paying attention to the happiness of the individuals who make up a law firm can seem like a waste of precious resources. That is why appealing to the altruistic motivation of doing what is right (i.e., making changes to address mental health, addiction and burnout) needs to be followed with appealing to the bottom line motivation of how those changes – or lack thereof – impact profitability.

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Topics: Marketing Management and Leadership, Legal Marketing, LMA Midwest Regional Conference, employee resilience, office culture, mental health awareness, health and wellness

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!