The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members.  This week, we focus on the coverage of the 2019 #LMAP3 Conference that was held in Chicago June 12-14, starting with “Law Firm Pricing Experts Are In High Demand, Panelists Say."

The "Clients vs. Firms" battle is "so 2000 and late."  Embrace productive disagreement and don't be afraid to ask what the client needs and why.

Following Thursday’s thought-provoking sessions and networking opportunities at P3 - The Innovation Practice Conference, attendees were primed for another day of learning.

The closing session, “Client and Firm Communication – It’s Tricky, Tricky, Tricky,” was presented by Jae Um and Casey Flaherty from Baker McKenzie. Jae and Casey challenged attendees to think differently when it comes to client and firm conversations. Words matter, to help us make progress, but ultimately we need better skills. “Ideas are cheap. Ideas are highly, highly overrated. Execution is all that matters,” Flaherty advised.

LMA’s P3 – The Practice Innovation Conference brings together legal marketers to discuss project management, pricing and process improvement. The thought-provoking sessions and conversations generated in the hallways is a reflection of the subject’s increased popularity.