Strategies+: A Blog for Legal Marketers

4 Innovative Ways to Strengthen Relationships With Your Most Important Clients

Posted by Leeatt Rothschild on Jan 28, 2020 12:43:33 PM

   

Establishing and building relationships with clients is the top concern of every successful law firm.

More than ever, law firms are facing an uphill battle to remain competitive, sparking a renewed focus for firms to strengthen their bonds with their current clients and to forge new ones with potential clients.

Here are four actionable steps firms can take to develop and foster meaningful relationships with their clients.

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Topics: Client Services, Communications, personalization, client experience, client development, client involvement

Using Marketing Automation to Personalize Client Experience

Posted by Michelle Calcote King on Jul 9, 2019 9:22:52 AM

By Michelle Calcote King

Think about the best experience you’ve ever had with a company. What made it great? My guess is that it felt personal — as if the company understood your specific concerns, spoke to you directly and delivered tailored, customized products or services that met your exact needs.

While this kind of experience becomes harder to achieve as firms grow larger and more diverse, automation can help marketers get one step closer to delivering personal experiences — no matter the size of the firm.

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Topics: Client Services, Marketing Management and Leadership, Legal Marketing, marketing automation, automation, personalization, client experience

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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